Scoring a basket is similar to earning a website conversion Last night I was watching the NBA Playoffs and realized how similar scoring a basket is to earning a website conversion. I know this sounds a little crazy, but let me explain... In the NBA a team may have five players out on the court at one time. On any given play that results in points, only one person will actually put the ball in the hoop to score, but the four other players do their part to create the right spacing for that to happen. On a website, your form or shopping cart will be the one player that always gets credit for the conversion, but there are many other factors on your site that create the right environment for the transaction to go through. For example, testimonials act as social proof and help gain the trust of website visitors who aren't familiar with your brand. And the use of directional cues, such as arrows, draw the visitor's eye to your site's call-to-action. These small and sometimes overlooked touch points come together to create the perfect environment for nudging a visitor towards conversion. The next time you're watching a basketball game, avert your eyes from the star scorer and take a look at what his supporting cast is doing. Their actions are often overlooked, just like some elements of your website, but they are key to getting the job done. If you want to know how to take control of your website, you may find this article interesting: http://www.spellbrand.com/take-control-website #nbaplayoffs #nbaplayoffs2014 #inboundmarketing #websiteconversion http://click-to-read-mo.re/p/7qFs/5239c4c9
