Revv: Nigeria’s First Incentive-Based Mobile Advertising App Set for Launch
Flinkbox, a Media and Marketing company is set to introduce a new incentive-based mobile advertising app. The app which is called Revv is designed to enhance engagement between brands and their target audience. Revv’s goal is to boost returns on brand investments.
The app was developed in Germany and was designed to connect brands and consumers on their mobile phones. Apart from connecting brands and consumers, the app also generates analytics for brands. With the app, brands can measure data to strengthen brand insights, they can drive marketing and sales efforts. Brands can also increase long-term profitability with the app.
Revv is not just a gold mine for brands, it is also beneficial to its subscribers. It rewards its subscribers (which are also known as Brand Assessors) with monetary rewards. They reward them through ad views, game participation, and brand or trend surveys participation. Revv constantly incentivizes their brand assessors monetarily a payout for assessing brand campaigns.
The app plans to change the face of mobile advertising in Nigeria and Africa. The app also enables brands to track and convert loyal customers through its retargeting mechanism based on interest, location, age, profession, language, time and gender. With all the challenges brands face in advertising such as low conversion due to forced attention, lack of proper analytic tools to generate effective insights for lead generation and conversion, uncertainty on how to measure important result, lack of quality data to effectively target mobile audience. This new app by Flink box promises to be the solution to these challenges.
Revv Speaks about Its Launch
Country Manager of FlinkBox, George Ugbegua spoke about it. He stated that the app goes beyond just creating awareness, it provides brands with the opportunity to create consideration and conversion through their ad campaign. Ugbegua explained that with the app, brands have access to lead generation and consumer insight analysis report, which gives detailed analytics on individuals interested in the brand, product or services.
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