Transforming News Collection: The Significance of Smartphones and Omnistream
Use the Omnistream app to investigate how cellphones are revolutionising news gathering. Learn how it transforms live broadcasting by providing journalists and citizen reporters worldwide with excellent video, intuitive features, and smooth social media integration.
The use of smartphones has brought about a change, in the way news is gathered in the age. These handheld devices, which are not just used f
Are Pop Crave and Pop Base the future of political journalism?
Christian Paz at Vox:
If you’ve spent any time on Instagram, Threads, or (especially) the social media platform formerly known as Twitter, there’s a good chance you’ve encountered a Pop Crave post. The odds are probably higher if you’re chronically online — and if you’re a younger stan of any particular celebrity, you might even be a regular consumer of its updates.
Describing itself as the “go-to source for everything pop culture,” the entertainment news website once called the “ESPN of pop music” has exploded in popularity since it launched as a Twitter account in December 2015. (Though the company has rebranded as X, we’ll refer to it as Twitter for clarity in this story.) It has accumulated over 1.5 million followers on Twitter in that time, about 200,000 followers on Instagram, and about 60,000 on Threads.
Its mostly anonymous staff run a proper website featuring interviews with minor celebrities, movie reviews, and photo galleries, and it’s been known to break pop culture news, publish exclusive promotion for movies and TV shows, and, in 2020, announce the results of the presidential election a full day before many of the country’s major newspapers, wire services, or television networks. (Pop Crave cited Decision Desk HQ in its tweet, which has also partnered with Vox for election coverage.)
Pop Crave faced some bemused reactions at the time, but it was also a more visible sign of how the times would be changing on social media.
Since then, Pop Crave has kept my attention — not just because of its frequent updates about my favorite musician’s accomplishments and the most minute, random pop culture moments. I’ve also tracked a more frequent feeling: Why does it seem like I’m learning more and more breaking news from Pop Crave before anyone else?
I know I’m not alone in this. To check the current reshares, replies, and mentions of Pop Crave and its recent competitors online is to see this idea repeated: “Why is the news kind of crazy today? And why am I learning everything from @PopCrave?” These music stan accounts have become the first way some people learned about the Supreme Court’s striking down of student loan cancellation, of Trump’s indictments, of congressional UFO hearings, and other political and hard news.
The phenomenon fits into a larger shift in digital news consumption: of social media and informal alternative news sources supplanting traditional media as sources of information for Americans, and of “incidental exposure” — an academic term to describe the process by which individuals encounter news or information without actively searching for it.
Both are important trends to keep in mind; they explain how these accounts can have a bigger reach than their raw follower counts, and how their coverage of political news may end up reaching a cohort of social media users actively disengaged with current events and politics. And with investigations and elections ramping up, these outlets still have so much more room for growth and new influence.
How Pop Crave (and its rivals) got started
Pop Crave, and its chief Twitter competitors Pop Base and Pop Tingz, belong to the same category of pop culture update accounts that provide constant and seemingly random reports on actors, celebrities, music artists, chart performances, and aggregation from traditional news outlets. They’ve exploded in popularity since the start of the pandemic era — coinciding with a shift in the music industry to streaming as the main driver of chart success, the resumption of film and TV production after pandemic shutdowns, and the return of live music events.
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When the Pops turned to politics
On Tuesday, August 1, while the whole news world was reading any available tea leaves for signs that Donald Trump’s third indictment (this one for trying to overturn the 2020 election) was coming that day, I was watching Pop Crave and Pop Base’s feeds. Earlier in the summer, I had watched them report on the alleged existence of aliens, the Supreme Court’s ruling on Biden’s student loan forgiveness plan, and Florida Gov. Ron DeSantis’s entry into the 2024 Republican presidential primary.
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The typical Pop Crave or Pop Base post is pretty short — perfect for the short attention spans of social media users. Every post is accompanied by a photo or visual element. Most often, attribution to another news organization or a link to a non-Pop Crave/Base article follows in a reply tweet, which naturally gets less engagement than the first post. Essentially, they share a headline and little else.
“Pop Crave has eliminated the need to click on clickbait,” the writer Jael Goldfine recently argued in Study Hall, a newsletter for the freelancer and media worker network. “Its rise suggests people want to read this type of news directly on social media. Why would someone read a clunky article with a try-hard headline, when they could simply scroll past a tweet?”
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Researchers similarly found that these cases of incidental exposure are greatest for users of YouTube and Twitter, and especially so for younger people or those with low news engagement — making them new news consumers. Anecdotally, that seems to be the kind of person who engages most with these pop culture outlets: people who are using social media for pop culture updates, not necessarily political information. That younger audience also overlaps with the kind of people who get their news primarily from social media.
“We have also seen in our data that people are fatigued by news,” Matsa said. “People feel that they’re worn out by the amount of news they get ... but social media is not the same environment. You could be fatigued from news, but you’re not there for that reason.”
This dynamic also raises concerns about news and media literacy, misinformation, and journalistic ethics, especially as these accounts veer into political reporting. Their ripped-from-the-headlines-style news posts often lack context, like the viral clips of a supposed whistleblower telling a congressional panel that aliens exist (there are reasons to distrust the whistleblower). Though probably not maliciously intended, they can add to confusion and conspiracy-minded thinking under the veneer of hard news, while simultaneously usurping the work of more credible news outlets.
How did Pop Crave, Pop Base, and their competitors become a news wire service, especially for political news and any other news item beyond their original scope of pop culture? Vox explains that the "incidental exposure" of seeing news posted on Pop Crave got people to notice as part of social media consumption.
One of the best teams for local news gathering and broadcasting ever in any market. We launch a weekend newscast in SATX and a sister station in Austin TX. KWEX 41 has the honor of broadcasting for the first time in Spanish within the U.S. of A. Andres (Andy) Ricardo Morin is one of those pioneers I had the privilege to work with and learn from. I also met @clautheboss ! Thank you Oscar Monterroso for the photos. #kwex41 #bestteam #newsgathering #español #durangost #satx #univision41 (at Univision 41 KWEX) https://www.instagram.com/p/BwpatnpnSRf/?utm_source=ig_tumblr_share&igshid=15vp33dcnjmuh
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