The 2016 Rio Summer Olympics are just around the corner, and we are starting to see a lot of attention on the athletes and the event in the lead up. …
“Sport in India has a massive image problem, particularly for women. What we set out to do is give it a complete makeover by making it cool, accessible and fun…We commissioned some of the best image makers and musicians, and got together a crew of women that best represent sport in India right now,” said Mohamed Rizwan, creative director at Wieden + Kennedy India, the creative agency behind the video.













