Asgn 2: Individual Reflection #4
During discussion with my team to combine our ideation sketches, I drove the discussion and reminded my team members that we should focus on solutions that were most useful but could be created with less effort. Instead of focusing on a major redesign of Shopee, we focused on ideas that we could iteratively test and build on, so we would know what features are actually useful to users. For example, some of our ideas had been to give Shopee a visual refresh to make product listings bigger and thus encompass more details for quick comparison. However, this did not directly allow users to compare between products the user wanted to choose like our main pain point, so this was discarded. Instead, we chose a more direct approach of allowing users to select products to compare with.
Group ideation sketches
Once we selected the most promising ideation sketches, I wanted to do usability testing with users to find out if our main feature was intuitive and useful. To address this, I took the initiative to create a low-fidelity prototype for usability testing. This prototype was shared with team members for a final review.
To guide and provide a more structured approach for my team members during user testing, I curated a set of example questions to get valuable feedback. My main aim was to find out if they could use the main feature of our redesign, which was the comparison feature, as well as any qualitative insights they might have on our design, such as if it was actually useful to them.
The questions included testing the main flow such as how users would compare items using the prototype, their expectations when interacting with specific elements, such as the “likes” icon and the “reselect” button, and their overall impression of whether the feature improved their ability to compare products on Shopee.
Instead of choosing new users who might have different pain points, we conducted the testing with the initial users we worked with for our contextual inquiry, to directly address their pain points and determine if our redesign effectively addressed their needs.
Each member of our team conducted usability testing and shared insights with the rest of the team. I then conducted a quick affinity diagramming to structure the main insights and shared these insights with my team to discuss the refinements of our initial lofi prototype. Mainly, our users were able to navigate the comparison flow easily, but did not realise the “reselect” button was a button. They also voiced concerns for information density in our comparison table. With these insights, I took the initiative to design the final wireframes.
Improvements based on usability testing
Lastly, I created a navigation flow. This flowchart illustrated the steps users needed to navigate through the redesigned feature. It provided a visual representation of the user journey, allowing us to identify potential bottlenecks and areas for improvement. I also researched possible market rates for UI/UX Designers to work on our project.
Nav flow