Dec 30, 2015
Online2Offline Commerce Explained
Online2Offline Commerce – A Trillion Dollar Startup Opportunity
Online2Offline Commerce (O2O) finds consumers online and brings them into real-world stores. It is a combination of payment model and foot traffic generator for merchants as well as a “discovery” mechanism for consumers that creates offline purchases. It is inherently measurable, since every transaction or reservation, for things…
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