Minimal Design, Maximum Focus
Sandwiches can be complicated. While checking out (paying), I decide to go through with this thought, and look closely at the cheeseburger, and yes, indeed. The cheeseburger has the easiest food interface one could think of. No forks, no knives, no spoons, no plates, no chopsticks. Like a sandwich, but softer and sweeter and above all: Standardized. No alarms and no surprises when eating a cheeseburger. Almost as simple as “the only intuitive interface”—the nipple. Sandwiches can be complicated.









