#opt-in registration

[marketingnxt]

Improve Lead Generation through Opt-In registration.

For any business to work and grow, it is very important to have visitors which can be divided into 3 kinds (1. causal visitors / surfers, interested visitors & the ones who are going to buy from you). What we are more interested is in the 3rd kind of visitors and we need to understand where they are coming from? For any marketer, it has always been important to improve the quality of the leads that are being provided to the sales team.

It so happens that we come across websites where we just put in basic information such as name, email id etc but we dont know anything about the customer and what would be the next step to pitch to the customer, assuming he is a interested customer and has knowledge about what you are selling, then it doesnt make sense to send him an email on the product but here asking him to join a webinar would make more sense. To improve lead generation through opt-in registration, i will mention a few ways which will help 1. Add an Industry Expertise drop down box and based on your line of business populate the categories in here. 2. For a quick sale, add the options of asking the visitor if they are interested in being contacted by a sales person. 3. Understand the timeline in which the visitor would like to purchase the product. 4. Add a comments box in which the visitor can write if they choose to as to why they have visited your website 5. Also have options to find out how they found your website (Search Engines, Word of Mouth) etc. These are the few i can remember off hand, if there are more, please feel free to add them in the comments section and i would love to learn more.

[marketingnxt]

Top 10 Best Practice Tips For Email Marketing

Email Marketing is a more personalized and targeted approach to reach your target audience in a better and more focused way. The cost-per-lead in email marketing is much lesser compared to the direct offline marketing. Here below are the top 10 best practices for email marketing

1. How To Measure Success Outline what your key performance indicators (KPIs) are going to be and bench mark each campaign against them. The KPIs could include:     * Open rate     * Click-through rate     * Click to open rate (number of unique clicks/number of unique opens)     * Bounce rate     * Delivery rate (emails sent, measured against bounces)     * Unsubscribe rate     * Referral rate ('send-to-a-friend')    2. Personalize Where Possible Improve response rates by personalizing the email content.  The more you know about your customers such as their topics of interest, their industry or company size the easier this will be. 3. Use Clear Calls To Action Ensure the content is clear, consistent and communicates a clear call to action. 4. Experiment With Subject Lines Keep subject lines short and to the point and try to refrain from using words which will be 'junked' by spam filters.  A/B test alternatives to find out what most appeals to your audiences. 5. Test With All Email Clients Test your email content with all the top email clients and providers (Outlook, Gmail, Yahoo, Hotmail, AOL etc) to ensure it can be seen by the majority of users. 6. Test To Improve Performance Continuous A/B testing of templates, subject lines, topics and sending day & times can help to optimise open and conversion rates. 7. Images & Alt Tags Avoid putting text within an image. Most email clients don’t automatically download images, therefore image content is not viewable on first sight. If you have to use text within images, ensure you use an ‘Alt’ tag reiterating the text within the graphic. 8. Avoid Spamming Try not to send too many emails to your audience unless you know they want to receive them.  If you make the mistake of sending daily / weekly emails to your database you may find out that consumers quickly opt out. 9. Keep It Relevant Consumers like to receive messages that are relevant to them. Don’t try and sell them something they did not sign up for. 10. Promote Key Content At The Top Make sure you communicate key messages at the top of your email content. Many email clients don’t automatically display all email content therefore the top content needs to be motivating enough to encourage consumers to scroll down. Also a very important point to remember is not to have images in the front or else your message would be hidden.