Learn Why Press Release Optimization is Good for SEO Boost and How You Can Do It
Official statements or press releases are an excellent way to increase brand visibility. Read to know why press release optimization is important and how you can do it.
Press releases are official statements that brands put out to the media, with the expectation of positive media coverage. Even to this day with the internet taking over traditional media, press releases are a relevant and effective way of marketing. With the media covering the brand news in a positive light, it creates brand awareness and increases the brand visibility and is extremely important for an SEO boost as well. Let’s dig into it well and learn more about press release optimization.
Before getting into how you can optimize your press releases, let's talk about why optimizing your press releases is important.
Reasons why press releases can boost the SEO performance of your brand:
1. Increase People’s Interest:
When a press release is well-executed and includes beneficial information it will spark interest in the readers and if done right, it can become a valuable SEO tool. The more you distribute a press release, the higher visibility your brand will get. High-quality press releases usually lead to backlinks that will provide you with a referral backlink of users reading and sharing the news. When a news site or a digital publication site is the initial press release, it will point to the original website, increasing interest in the general public and thus increasing web traffic.
2. SEO Benefits:
There are several benefits of SEO a press release can get your brand. They are -
Introduce your products or the site to new customers.
Increase the search engine ranking of the brand.
Increase the visibility on the internet, especially on search engines.
Establish a new marketing strategy and a marketing channel.
Increase the number of backlinks from other websites.
Improve the exposure of the brand and its services or products.
3. Improve Brand Authenticity:
Press releases are often used by brands to gain and retain loyal customers as it is an effective way to increase brand reputation. When an optimized press release is published, it provides credibility and authenticity for a website and retains people’s trust in the brand.
Now that you know what purpose these optimized press release services serve, it is time to know how you can optimize your press release for the maximum impact.
A. Do Proper Keyword Research:
Keywords are the most essential thing that your press release needs to rank higher on the search engine results and have a good SEO performance. So you need to start searching for keywords even before you start writing the press release. This research will help you understand what are the exact terms that your customers are using while they are searching for products or services that you sell. Do not just assume what the best keywords are, instead use a free keyword research tool to discover the terms and words you need to target. Once you have the keywords in your hands, you can start writing your press release and include them in your content.
B. Place Keywords toward the Top:
To give yourself the best chance at ranking your press release at a higher position on the search engine results, you need to look into where you are placing your keywords. Try to include the keywords in the headline of your content, along with the summary or gist and the first paragraph of the press release. This will increase the chances of your press release being read by more people.
C. Focus on Readability:
A good press release optimization does not require the content to be stuffed with keywords, it requires a content that is easy to read and has a fair amount of keywords to improve its ranking on the search engine results. So while creating the press release and including keywords in it, remember to not sacrifice the readability of your content for the keywords. People will not read the piece if they do not understand it easily.
D. Use Keyword-rich Backlinks:
As mentioned before, backlinks are important if you want to gain web traffic for your website, and the reason why SEO is used in the first place is to gain more web traffic. On the other hand, using keywords is the most effective way to drive web traffic so you need to build these backlinks filled with keywords. When you use keyword-rich backlinks, you are letting the search engine know what the website is about easily, thus improving your website’s visibility.
If you follow these rules you should be able to enjoy the best of both worlds, you can get positive media coverage and more web traffic on your website. But remember to include a newsworthy angle to the content to stand out in the crowd!