SALE EXTENDED TODAY! 15% OFF EVERYTHING! Enter code “AVRIL29” at checkout! — On and On Broadway / Available at www.draw-down.com / By Other Means and ECAL Master Type Design Class. Broadway is a metonym: a figure of speech used when a thing or idea is called by the name of something closely associated with it. Broadway is both a street running the entire length of Manhattan, and the name of the city's theater district. To be On Broadway is to be part of the spectacle. To be Off Broadway is to be in the shadow of the bright lights. And to be Off-Off Broadway means you are out of the spotlight. These terms refer to theaters and performances, but could just as well describe the neighborhoods Broadway connects along its thirteen mile stretch. A metonym is a sign that stands in for a network of ideas and things. Broadway is a street of signs: commercial advertising, official messages, building numbers, restrictions and warnings, and an overwhelming amount of communication coming from the vehicles passing by on the street. On the morning of September 11, 2017, Other Means (Gary Fogelson, Phil Lubliner, and Ryan Waller) and ten ECAL students met in Fort Tryon park at the top of Manhattan and began a walk down Broadway, ending about eight hours later at Bowling Green. Along the way they collected material that was then translated and edited into this publication. Printed in a #limitededition of 250 copies #graphicdesign #typography #othermeans #ecal #Broadway













