The One with PANA+FAO’s Gen Ad Seminar
“Sorry advertising, I say things.” – Me
When I was a kid, I really hate advertising. For me, all those billboards and TV ads are annoying and they just interrupt you in everything that you do. They crave for your attention even though you have no plans of buying their products, and you know that no matter what they do, you won’t even really consider changing your mind.
Things changed when I decided to go with the path of marketing, PR, and advertising. During the Gen Ad seminar, I learned a lot about brand activation, bringing the brand closer to the consumer, and mobile advertising.
Internet advertising is one of the most effective ways of letting your consumers be aware of your products. There are a lot of platforms available for advertisers, however brands should not go digital just for the sake of it. Digital marketing should be planned carefully for it is very crucial.
I think mobile marketing is the most promising platform because of the statistics that shows that ownership of smartphones is steadily increasing. According to Nelsen, there are more mobile devices on earth than people, aside from that, ownership of tablets are also increasing. As more people bypass desktops and laptops and go to their mobile devices to access information. Advertisers need to consider new ways to accurately target advertisements to specific demographics.
5 Breakout Mobile Innovations that will Change Marketing
1. Mobile Messaging – advertisers/marketers can use apps like WeChat, Viber, Line, and the like to reach out to their customers. These apps can also be used to buy products, buy airplane tickets, rent cars, sell properties, etc. Brands today can use it for mobile coupons and sales.
2. Location-based Marketing – these are geo-targeted SMS to customers who are near to your store/branch. Some apps developed are used to help customers while shopping for their clothes.
3. Mobile CRM (customer relationship management) – this has something to do with setting up a database and segmenting the customers based on geography, purchase history, social sharing, users with specific interests, etc. Segmenting the customers will be used for one-to-one communication.
4. Social = Mobile – Facebook, Instagram, Twitter are some of the tools used in advertising through social media. One example is using a hashtag in instagram to search for a food menu in a restaurant.
5. Mobilizing Traditional Media – traditional media should not be forgotten just because digital media is emerging. I think it is best to use both for better results.
Here are some of the mobile advertisements that I received/encounter:












