#parachute type foundry

[typenerd]

DIN Type Superfamilies

In the 1930’s, the German Standards committee Deutsches Institut Normung (DIN) officially proposed DIN 1451 as the standard type of lettering to be used in the field of road traffic. 

The purpose of this standard was to lay down a style of lettering which is timeless and easily legible. Unfortunately, these early letters lacked elegance and were not properly designed for typographic applications. Ever since, several type foundries adopted the original designs for digital photocomposition. 

The first digital versions were released in 1990 by Adobe but only in four basic variations. Similar ones were also released by URW. By early 2000, it became apparent that the existing DIN-based fonts did not fulfill the ever-increasing demand of complex corporate projects for more weights and support for additional languages. DIN Purchase Info. / DIN Free Alternative 

[typenerd]

Parachute Type Foundry | PF Venue & PF Venue Condensed

Venue and Venue Condensed takes its cues from several sans serif type styles of the twentieth century, particularly the more subdued and sleek geometric styles of the Art Deco movement, characterized by the low and high-waisted monostroke designs. 

Venue is a quite large x-height set of 2 families with alternate letter-forms, which manifest a unique texture when set in uppercase. The daring combination of non-uniform structures such as the normal narrow forms with the alternate wide forms exudes a striking eye-catching personality. 

Each family includes 5 weights with 5 sets of alternate letter-forms.

Consider using this type for posters, ads, book covers and imaginative fashion editorials. Test Drive PF Venue / Test Drive PF Venue Condensed