Apr 2, 2015
Personally I am a critic of parallax scrolling, I find it overused and frustratingly hard to find the information you desire on a website. However in a marketing use I find sony’s website an awesome example of parallax scrolling. It is very entertaining and works well to appeal to the emotions of a consumer. Sony has incorporated the user by having control of the speed in which the products are put together. And along the way allow the option for additional information beside the images. Breaking apart the product and putting in the ‘inspiration’ such as the fire balls, and bento boxes (best of all worlds), Sony is creating a story and concept development process behind the products for the user.