seen from Brazil
seen from United States
seen from Belarus
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seen from China
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seen from United Kingdom
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seen from China
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If you lived in Britain in between 1937 and 1958 there’s a reasonable chance you were spied on. It wasn’t called spying, it was called Mass Observation. Armies of clip-boarded volunteers quietly observed Britons, recording their behaviour in the most minute detail, unearthing invaluable insights on our society.
Like this one, “the average time taken to drink half a pint of beer in pubs on a…
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2. Power
Smart Comments on Blog about New Volvo below and here.
Dear aspiring automotive advertisers, ACHTUNG! This is what a car advert should look like.
Let’s face it. Car ads suck. They tend to be overworked, cliché, and/or about as exciting as granny panties. It’s (always) the power slide. (Always) the splash. (Always) excitement you will never have, with all the boring details you could browse in print. Leisurely. Not crammed into a 30-second spot, ripping the mindless relaxation out of your evening programming. Dull, dull, boring, boring, dull, dull. Yet, every once in a blue moon, someone gets it right. Volkswagen has mastered it. Kia has been dipping their toes in the water. And, now, Volvo has entered the arena. Volvo. Of all car companies. The nice, neutral, unassuming, safety first, Swedish company. And, they’ve done it well. The ad is simple. Brief, basic shots of a (new) S60, against a background of (almost) nothing. It makes the car the focus, giving just enough of a taste to create interest, giving the intrigued viewer a little credit in assuming that they can follow up with that whole, crazy research thing. Then, comes the hook. The element that will stick with people, making them wonder if they even saw what they think they may have just seen. The answer being, yes, yes they have. That was, in fact, a figurine of a luchador, standing on the dashboard (toys are good-the aforementioned VW and Kia have found success in playing with toys). Yes, it was all set to the colour commentary of a wrestling match. And, nothing else. A single concept (increased power), presented so literally that it’s abstract. Simple. Weird. Perfect. Watch and learn.
