So I made a whole brand haha
Okay so to preface, this was part of an assignment that was for my finals for a class, and i kind of really liked how it turned out over all, mostly because the concept itself i had made i treated it rather lightly- which ended up being a lot of fun!!!
So, this is my informal presentation of that! Mostly because i put a lot of work into it and i want to share!
SO... lemme introduce you to...
Periwig!
(long text post ahead btw)
OK, so how do i start off?
As previously mentioned this was made for class, so anything here is actually not real and a lot of images are taken from pinterest or just google in general and put together, so whatever you see in regards to photography is not mine! Everything else IS. (like buttons and designs and the like)
So, what's Periwig? As the name suggests, it's a wig making brand!
Ah yes, very silly. Or that's what i had initially thought when in the concept stage. I didn't take a very serious approach in regards to this mostly because i wanted to focus on having fun with it.
The brand itself also takes this approach, since i imagined it being led by a small team, so the brands voice and tone more so speaks like a friend! Here's an example, since i know in screenshots the scroll boxes are going to cut off text:
"Periwig started as a college assignment.
No, really — what you’re looking at right now literally began as a basic web-making project for a design class, built with more caffeine than sleep and a very chaotic amount of glitter.
It wasn’t meant to be a real brand at first. But the idea — something playful, cute, and deeply personal — wouldn’t leave [koi] alone. She kept sketching wigs, silly characters, colorful layouts. It felt like something bigger was quietly growing behind the scenes… something she couldn’t ignore.
With the help of a few amazing online friends (you know who you are 🫶), Periwig slowly started to bloom. They brainstormed late at night, shared doodles and silly color palettes, and imagined a little world where creativity, self-expression, and cutesy weirdness were celebrated. That’s when Peri was born — our little puppet girl mascot, stitched together with love and used as the main model and spirit of the brand. She’s bubbly, curious, and maybe a little unhinged (in a good way).
Periwig isn’t just about wigs (though, yes — we love wigs).
It’s about art, character, and style — the freedom to become who you want to be, whether that’s through a new hairstyle, a colorful character design, or a puppet dancing in a product video.
Our brand blends animation, design, storytelling, and fashion to bring a bit of whimsy into your everyday routine. Every wig, brush, accessory, and campaign is created with a strong love for playful expression and handmade charm — and a lot of laughter behind the scenes.
This is a place for people who like to experiment. To perform. To dress up, go bold, be subtle, be strange, be dreamy, be loud, be soft — be whoever you want.
Whether you’re here to find your next favorite wig, fall in love with Peri, or just vibe with the art — we’re so happy you’re here. 💫
Thanks for being part of our story,
with love,
The Periwig Team (and Peri, too!)"
but wait, who's Peri? I'm glad you asked!!
Originally i had no intentions for a mascot or any sort of representative figure for the brand, but after looking at the color palette and the logo i had designed, i had thought of making a character off of it! and thus, Peri was born!
Peri... periwig... peri's wigs... yes yes i laughed about it and yes i know it is very dumb. I had actually made Peri after i had already started making the website prototype, only till i got to halfway into the homepage did i realize having one might help me "take up space" and help with the overall design, while also being a "voice" for the brand.
here's the description about her, since it also is caught off in the scroll box:
"Our wig fairy guide & fashion-loving friend!
Say hello to Peri, the official face (and heart!) of Periwig!
She’s a bubbly little puppet girl with a big imagination, an even bigger closet, and an even bigger love for wigs, makeup, and playing dress-up.
Peri lives for fashion in all its forms — she’s not tied to any one style, and she loves mixing things up. One day she’s soft and pastel, the next she’s bold and dramatic. To her, fashion is about exploring who you are and having fun with it, not following rules.
She’s always collecting accessories, trying new looks, and experimenting with makeup. You’ll never catch her in the same outfit twice if she can help it!
Every time we drop a new collection or announce a collaboration, Peri gets a whole new makeover inspired by the theme — it’s her favorite part of the job.
Peri’s mission is simple:
To encourage everyone to embrace their creativity, be playful with their style, and express themselves however they want — especially through wigs! 💖
She hopes you’ll join her in making fashion feel like fun again. ✨"
she's essentially this brands version of Barbie, except well... puppet version. and the funniest thing, i hadn't thought that her hair and skin colors matched Wally until after the fact, t'was unintentional! but the color combination works, so it stayed.
As for the actual website itself... well... i did a lot to try to make it nice. Especially since Adobe XD was such... a piece... of... interesting software.... (in terms of using it for the first time, haha!)
here are some screenshots of what it looks like at the current moment when looking through the save file!
of course this is just looking at it design wise... it is a *prototype* so all the buttons and links actually do work!
that's where you get funky wires like this, since all the buttons link back to pages and such... honestly, i had believed actually linking everything to together and making it functional would be the time consuming part, but you would be SURPRISED. The actual DESIGNING of the website is the part that takes the most time, which i had... definitely underestimated it.
These pages and closeups are honestly the parts i like the most, and the ones the most finished So i thought some closeups might be appreciated!
But yes, i hope you liked my informal presentation of the brand! There's more i have, but i thought to only just show the designed parts, since the rest is just technical information like target audience, and audience habits and the like.
but yea this was the main reason as to why i was just... dead... among other things as well, but hopefully with the small break im on i'll be able to post more!
