Discover Top Posts Tagged with #phillybassdent

Pisces (Feb 19 – Mar 20) Friday, Jan 24th, 2014

You are on quite a philosophical roll while the Moon zips through your 9th House of Big Ideas. Step back and take a long-term picture of your life so you can get a fresh view on what's currently happening. Look for any unhealthy patterns that you missed when you were too busy to notice them. For now, the lessons you learn along the way are more important than reaching your destination.

#Pisces #Dreamer #Phillybassd #Phillybassdent #OTG #TeamOTG

The Daily Kaylie: The Importance of Failure

As I grow and encounter all different experiences, I have learned a very valuable lesson: Every opportunity is either a blessing, or a lesson. If you try at something and it succeeds, then great…keeping going with it. However, at the same time, if you encounter something and it fails…learn from it.

This was a lesson all of us interns at Phillybass’d Entertainment learned the hard way. This past week a client account was put on freeze until further notice. I have written about the client charisma before with this client in mind (I obviously am not going to name drop) and finally the personalities of the client and us just didn’t mesh.

The May 18th event that was originally planned as a promotional party for “Stranded WTF” has been cancelled. Although the team that put this event together is extremely disappointed, we are trying to take the cancellation as a learning experience. It is a shame that we worked so hard on a marketing and promotional plan for this client, only to have no finished product. However, my positive spin on the situation is this:

- I have learned how to put together both a marketing plan and promotional plan

- I will be able to take this experience and utilize it for future client accounts

- This client taught me how to adjust my lines of communication so that both of us understand ideas as best as we can

Although we tried to put our heads together to come up with a Phillybass’d Entertainment promotional party to replace the “Stranded WTF” theme, it is just too much to do in too little time (but we are planning on doing one in the future, so stay tuned). The moral of the story is to take everything in life, whether it is a success or a failure, as a learning experience.

Until next time,

Kaylie

P.S.- Here are my top five songs of the week:

1. Alive- Krewella

2. Sure be Cool if You Did- Blake Shelton

3. Hey Porsche- Nelly

4. Brave- Sara Bareilles

5. Madness- Muse

#failure #PBE #phillybassdent #lessons

PRinspiration from an Intern: Whether Good or Bad, it's Still a Learning Experience

So this week the team and I focused on completing Harold’s marketing plan. While I’ll admit our first plan was sub-par, I was a tad more confident over our second revision. I had noticed some changes and thought it was a step in the right direction. Our team has a pretty clear head on our shoulders and seem to know exactly where to take Harold. Our marketing director, however, thought differently. Basically, the revised plan went from an F- to an F. Needless to say I was disappointed and a little confused.

I was asked to take a step back and read an exemplary marketing plan for the band The Sing is King before starting fresh on a new marketing plan for Harold. While reading, I quickly realized that this plan had put ours to shame. I mean honestly. It was SO organized, detailed, and informative. It had an immense amount of information with supporting data; it even had graphs of the financial spendings and budgets. The lightbulb then went off in my head as I understood why Jill, the marketing director, gave us the unsatisfactory grade. Our plan had zero graphs. Zero charts. Heck, we were lucky to have bullet points. Our plan could not even compare to the plan of The Sing is King’s marketing plan. Not even a little bit.

Even though our marketing plan was...dare I say terrible...I now understand what a complete, detailed marketing plan entails. I cannot expect to finish a plan in a day; it takes time! There is much research involved, many expenses calculated, and many demographics to consider. Joke was on me for thinking I could complete and edit an entire marketing plan in one night. Although our revised plan was below our expectations, the team now knows EXACTLY what to expect out of an exceptional marketing plan. It’s not a list. It’s not a paper. It’s not a press release. It’s a comprehensive, strategic proposal for marketing the client. It includes every single facet involved in marketing - from prospective clients, competition, promotion, and even background information on the client itself. The more specific the better. Now that I have a clear head on my shoulder as to what exactly a marketing plan entails, I’m ready to fully tackle this plan. I even have a potential outline for the plan in my head.

Sometimes we just need to take a step back and realize that it’s okay to make mistakes, as long as we learn and move forward. An intern cannot expect to excel at everything their first time! It’s okay to ask questions, you’re supposed to, hello!

With that being said, I look forward to completing this plan the right way. I’m glad for this opportunity. I’ve already learned so much.

Love always,

Emily

Top 5:

“Up In the Air” - 30 Seconds to Mars

“Young and Beautiful” - Lana del Rey

“Mermaid" - Train

“Girls Love Beyonce" - Drake

“Fiesta" - Calprit

#Phillybassdent #PBE #OTG #OverTimeGrind #PR #PRTips #Learning #MarketingPlan

The Daily Kaylie: The Phillybass'd Ph-amily Dynamic

A very well known quote states: “Do what you love and you will feel like you’ve never worked a day in your life”

I know many people who unfortunately do not experience this kind of career during their lives. Think about the concept of going to college when you’re eighteen and declaring a major that will teach you the skills you need to know for the rest of your life. It’s a scary concept. I personally have thought about a variety of career paths from owning a bakery (I LOVE BAKING), to teaching history in a high school, to being a travel agent (only because I want to see every continent before I die), to finally being a public relations professional. The only reason I decided to go into public relations was because I’m a people person; I love communicating with and meeting new people. I also would love to make a career of helping people in being successful in doing what they love and following their dreams. So, if I could take someone’s dream and turn it into reality, then that’s what I want to do.

I know I’m saying a lot about myself (I’m interesting, right?) but I swear I’m getting to a good point here. Phillybass’d Entertainment is a company that is built on the beliefs that we are here to help our clients make a career out of following their dreams. Once you join our team, whether it is as a client or a staff member, your dreams become our dreams. We share both the successes and failures that come from a project. Phillybass’d is not just a team of creative and kind people, but also a family. I use the word family with strong connotation; my family is my support system, they are there at all hours of the day and I know we would do literally anything for one another. This same family meaning is applied here at Phillybass’d. Do you need a ride to the office? No problem, Emily will drive you and do it with a huge smile on her face. Do you need a ride home? It’s okay, Linda will drive you to campus because she doesn’t want you taking public transportation late at night. Feeling overwhelmed and need help with a client? Chanelle will fill you in on everything you need to know. Having trouble putting sentences together for a marketing plan? Ransford is a word wiz and will help you out as much as he can. Having a bad day? Christiana will instantly make you feel better with a random hug (love seeing that girl on campus). Need help with a computer (as I always do)? Ben will fix it and crack a joke while doing it. Have questions about what you’re supposed to be working on? Have no fear, Jill and Paula will fill you in and explain whatever you need without making you feel stupid. Are you in desperate need of a creative idea? Ask Lexi and she will come up with one instantly. Need to create a graphic or website for a client? Charles is your man.

Do you get my point yet? If not, keep in mind that on top of staff, we have clients who are helpful. The perfect example of this is Jim Parks, who provided a training session to us that taught us lessons that changed our perception on everyday life. We celebrate birthdays, we have creative cubicle contest, we clap whenever someone is done presenting their “Tell Me Something Good” speech- it’s pretty obvious we are each others support system here in the office.

My point of all of this is just to emphasize that fact that the internship that I am doing here is reassuring me that I chose the right major. Internships are extremely valuable things to have both for you and for your resume. Although all internships may not be as amazing as mine (and I really mean that), they are still important. I love my Phillybass’d Ph-amily; I’ve met people that I know I will stay connected with for a long time.

XO, Kaylie

Now playing at my intern desk:

1. Can’t Hold Us- Macklemore and Ryan Lewis featuring Ray Dalton

2. Call Me Maybe- Carly Rae Jepson (an oldie but goodie that takes me right back to last summer…I had to put it on the list)

3. Love Me-Lil Wayne featuring Drake and Future (love me Drake, please? PLEASE)

4. Don’t Kill My Vibe-Kendrick Lamar

5. Knock Knock- Mac Miller

#phillybassdent #PBE #thedailykaylie #family #dynamic

The Daily Kaylie: Network Till' You Get Work

In a world where continuing onto higher education after obtaining your high school diploma has become the “norm” you would think that getting a job after your college graduation would be expected, right? WRONG. We hear everyday statistics on the recent high unemployment rate and failing economy (oh how joyous our evening news is). You go through the process of writing college entrance essays, paying applications fees, making sure your SAT scores are high enough, and visiting various schools to eventually end up on a campus that you love. You register for all of these important and required classes, and then once you are sitting in class, you listen to your professors teach you some real world skills, but mostly, the skills you need to network.

As a college student studying strategic communications, I hear it all the time: “It’s not really about what you know, but who you know.” As I continue with my internship here at Phillybass’d Entertainment I am realizing that this is actually the fact of the matter. Paula has told all of the interns multiple times to invest in some basic business cards and carry them wherever we go. At the Underground Arts event that we attended, multiple people were asking us for business cards and we didn’t have any to give (as always, Paula was right). There are many different things you can do to keep a broadening networking circle:

· Keep a running list or file of people you meet, what their business is, and any contact information that will be helpful in the future

· Stay on good terms with EVERYONE (peers, professors, venue owners, etc.), you never know who you will need a favor from in the future, or who may need a favor from you.

· KEEP BUSINESS CARDS WITH YOU AT ALL TIMES (seriously)

· Interact with people through social networking- who knows, maybe a celebrity or business owner will contact you

· Keep in mind when you are working at other jobs, that those people may open doors for you unexpectedly, whether it is through recommendations or promotions- so always be on your best behavior

The list really goes on and on, you can truly never know too many people. Please don’t misunderstand what I’m saying as a college degree is extremely important because it will put you above other prospective interviewees. However, I think college is more valuable in the opportunities it provides through internship fairs, alumni business owners, and relationships you build with peers than anything else. Maybe my opinion is jaded because I am majoring in communications, which really is about experience and building relationships, whereas a science major needs more knowledge to obtain a degree to eventually get a job. Either way, there is a quote by Nelson Mandela that expresses exactly how I feel about education. He says, “Education is the most powerful weapon which you can use to change the world” and I agree with that; it is how you choose to use your education that will make you dreams come true.

XO, Kaylie

P.S.- that quote will be hanging in my cubical when it comes time for the contest (hint, hint, anyone sense a theme here…?)

This week’s top five playlist:

1. One More Night- Maroon 5

2. Ho Hey- The Lumineers

3. Troublemaker- Olly Murs Featuring Flo Rida

4. Little Talks- Of Monesters and Men

5. Heart Attack- Demi Lovato

#phillybassdent #PBE #thedailykaylie #Networking #internship #publicrelations #entertainment #blogging

Representing Phillybass'd at the Intern Fair

Last week some of the Phillybass’d interns and I got to spend a few hours at the Temple University School of Media and Communications for their internship fair. This was a great opportunity for the other interns and I to get to speak to our peers about our internship and the things we love about it. The fair was a huge success for Phillybass’d Entertainment. We collected over 40 resumes and even more students communicated interest in interning with Phillybass’d. In case you missed us at the intern fair, here are some of the things that we talked about to our prospective interns:

· Great real world experience: The amount of real world work that I get to do at Phillybass’d is extremely beneficial. I get to use the skills that I am learning in my classes at Temple and apply them to real live clients and situations. I am responsible for writing copy, meeting deadlines, and posting to social media outlets regularly.

· A unique, friendly work environment: Everyone at the Phillybass’d office is easily approachable and willing to help you succeed. We are like a big family and even though we are working we still like to have fun in the office. We don’t have to wear business casual to work and we don’t come in to the office before 1PM.

· Expanding your personal brand: One of the most unique aspects of this internship is that while we do a lot of promotions for our clients and Phillybass’d as a company, we also get to promote our own personal brands. The interns have a Twitter, Instagram, and our own Blog that we all update regularly.

If you like what you read and you are interested in applying for an internship with Phillybass’d Entertainment feel free to submit your cover letter and resume to Linda Murray at [email protected].

Until next time,

Lex in the City

#lex in the city #phillybassd #phillybassdent #music #entertainment #blog

From Lex in the City @ the Phillybass'd Intern Desk!

Hello Bloggers!

Lexi Drexler here writing to you live from the intern desk at Phillybass'd Entertainment. Although it is only my second week at Phillybass'd, I feel like I already have so much to share about my experiences here.

Just to get introductions out of the way, I'll share a quick bit about myself. I am a sophomore Strategic Communications major with a focus in Public Relations at Temple University. I love music and I hope to one day work in California doing something fabulous and making people famous. Some of my favorite things to do are reading, traveling, and hanging out with my AEΦ sorority sisters.

Interning at Phillybass'd Entertainment is like a dream come true for me. For the past year I have been searching for an internship that is relevant to the field I hope to one day work in and I have finally found a place that is the perfect fit. I already feel that I have learned so much more in two weeks at Phillybass'd than I have learned in all my classes since arriving at TU last fall. Anyone aspiring to a career in public relations should know that interning is one of the most valuable experiences you can have while at school. The real world experience that you gain will prove to be invaluable with your future career.

So I am just going to share a few of the highlights of my past two weeks so far. First of all, I knew I landed the perfect internship when I found out that I could not only wear jeans to work, but that I didn't ever have to come in before 1:00pm! I am not a fan of business casual or waking up early so this is clearly a match made in heaven. I have found a place where I can do the work that I love and still sleep in and express my personal style.

Another awesome part of the job is that we got to tour the super chic recording studio on the third floor of the building!

Other than that I have gotten to meet with clients and establish relationships, work on client biographies, and develop social media content for clients as well as the Phillybass'd company.

These past two weeks have been truly an amazing experience and I can't wait to keep all of you updated on the great things that I am sure will come!

Until next time,

Lex In The City

Now Playing:

1. Clarity - Zedd

2. Only the Good Die Young - Billy Joel

3. Remembering Sunday - All Time Low

4. Tunnel of Love - Bruce Springsteen

5. Sweet Nothing - Calvin Harris ft. Florence Welch

#lex in the city #lexi drexler #music #phillybass'd #phillybassdent #intern #internship #introduction

Peace, Pictures && PR: Philly Sound Sessions

This past Tuesday, March 6, 2013, I had the pleasure to attend an event by the name of ‘Philly Sound Sessions’…and what a pleasure it was! While the event was designed to link producers, songwriters and artists, there were several photographers in the building looking to network as well and I am glad to say that I was one of them!

While I did thoroughly enjoy myself (and my food!) at this event, what stood out to me the most was all of the hidden talent! I am used to going to shows where I am familiar with at least one of the acts, but that was not the case here. In fact, I did not know any of them before they took the stage. However, I made it my business to know them once they had left.

Even though the majority of the performers are not known outside of Philadelphia, they definitely deserve to be! The level of talent and energy that was at Voltage Lounge that night was so high and so raw and so positive that I honestly could not think of a better way to have spent my Wednesday night. I got to see a great live show, I got to eat great food, I got to drink great drinks but most important, I got to network with great people! Here are a few pics that I took while I was there:

Sap Sounds