#pickpacksell

[bellamancuso]

Final Poster

[bellamancuso]

[bellamancuso]

Dayfold Talk

[bellamancuso]

Research and target audience

I visited M&S to help me plan out further what should be included on the sides of my packets. I made note of features on the packaging such as the expiry date, barcode, grams, FSC, recycling logo, nutritional label and instructions. I noticed that the instructions weren’t in English which isn’t good for someone who has no idea how to cook with these pulses and grains.

I would add instructions to my packaging, however, my target audience is people who are interested in complex flavours and like to look prestigious in the kitchen so the information I add will be minimal and look quite mature.

[bellamancuso]

Coffee branding workshop

To start the workshop we were put into a group of 3 and were told to work together to answer some questions to help us better understand our brand. I thought that this workshop was fun to take part in as we got to get feedback from each other as we progressed and everyone had their own skill set meaning we helped each other push the project forward. I thought that the illustrations created by the group were great in order to see the ideas for potential outcomes and made the project more successful as a whole.

[ysa-dalawatatlo]

Pick, Pack, Sell (16/16)

Using Adobe Lightroom, I edited the pictures I took last week for the final submission. I also used Photoshop to get rid of the white fold lines on my packets, so that I could show what the packaging would look like if my print was perfect. Here's the process, side by side:

Now looking at my photos, I'm thinking I should have played around with the lighting settings more. I only stuck with one setting the whole time, which was a dim setting. I'm curious to see how it would've looked with brighter lighting.

I also decided on which moving image I wanted to go with and just cleaned it up a bit:

Then, I also used Photoshop to show my poster in context.

Overall, I'm really happy with how my packaging turned out. If this was an actual, professional packaging project, I'd like to see the same design but using a different paper with a glossy finish. I would also play around with embossing to give extra dimension too. I had a lot of fun doing this project, and I'd love to do similar work in the future as well.