Why is right-wing populism outmatching left-wing populism across the Globe?
It’s so much easier to make people feel afraid than it is to make them feel hopeful or safe or supported. Right wing populism preys on people’s fears and stokes pre-existing anxieties, while also providing an individual “strongman” that people can look to for resolution. Simple and effective.
If we look at left-wing policies or general ideological talking points, they require both:
an inherent empathy/sympathy for strangers and community alike
a strong persistence to work against pre-existing institutions/structures to achieve that which isn’t often simple
It requires more effort, more funding, and occasionally can’t be simplified into layman’s terms, which ostracizes those who can’t reach higher education. This, above all else, is what makes right-wing populist rhetoric so effective - it’s approachable. It doesn’t ask you to care for others (quite the opposite) outside of your own interests. It’s comforting to have a powerful leader who “isn’t afraid to speak the truth” or “tell it like it is”, when the preceding leaders have all spoken outside your comprehension and made you feel isolated from your country in their education, class, and/or status.
Really, right-wing populism is in vogue because it’s so much easier to understand and so much easier to exercise. It doesn’t ask for much - it certainly doesn’t ask for us to follow rules or facts. It’s chameleon, and its rhetoric shapes to what would reach the most people regardless of how plausible, reasonable, or respectable it is.