Important Printing Terms Part 2
Printing is an art form that has undergone incredible changes over the years – from the printing press to digital design programs. If you’re interested in getting some custom printing done for your business, it helps if you know some terms of the trade, such as: Variable Imaging: Printing of data such as addresses, images, text, barcodes, names and pin numbers that are different on each printed piece, commonly used on products such as plastic postcard mailers. Plastic Weight: The thickness of the plastic card. This is an important consideration when doing any sort of plastic card printing. You should adjust the plastic weight to meet your durability needs. A standard credit card is 30 millimeters thick. Screen Printing: Printing method in which the ink is forced through the image area of a stretched fabric (synthetic or natural fiber screen) onto a printing surface. Screen printing is a quick an easy way to make custom t-shirts.