Apple's Pear Logo Dispute Reaches A Baffling Conclusion Was it really worth the effort? It was the David and Goliath battle of 2020, with Apple ruthlessly targeting a small business with a 'similar' logo to its own – even though said business' logo features a pear (instead of, you know, an apple). But if you were hoping for a dramatic, rock-throwing finale to the Apple/Prepear saga, it's time to pear back your expectations. The case has finally settled, with meal-planning app Prepear agreeing to slightly alter its logo to avoid causing "dilution of the distinctiveness" of Apple's. Because who could possibly recognise the Apple logo, one of the best logos of all time, after seeing one small business's depiction of an entirely different fruit? Prepear's original logo (left) vs Apple's (right) (Image credit: Prepear/Apple via change.org) According to documents filed at the United States Patent and Tradekark office (USPTO), Prepear has amended the leaf on top of the pair, giving it a new, straight edge (below). And it seems that was enough for Apple, which has already consented to the change. At least this one was cleared up a lot quicker than the messy, ongoing battle between Nirvana and Marc Jacobs. Back in August, Super Healthy Kids (Prepear's parent company) shared an Instagram post (below) explaining the situation, and how it felt "a moral obligation to take a stand against Apple’s aggressive legal action against small businesses and fight for the right to keep our logo". Swipe 👈 to see their solution. Here's mine 👉 use this 🍆 😂👍 #apple #logo #prepear #logoidea #similar #leaf #superhealthykids #applelogo #fruits #logodesign (at Asad Amani - Design & Branding) https://www.instagram.com/p/CLJPueEM4gk/?igshid=bafcn0xpv2u0
