Save This Now! 1. Social Media Audits - A great social media strategy is built on a big-picture mentality - beyond thinking about what you want each individual post to do, you need to look at the overall state of your social media presence before you can move forward. 2. Clear Goals- Focusing on clear goals will give you and your team direction on where to concentrate your energy, and it’s key to have a defined focus to unite your overall efforts. 3. Clear Understanding of the Brand’s Audience - Ask your audience what their pain points are, find out what publications they read, and where they hang out, how much they make. The more you know, and the clearer the picture of your target audience, the better. 4. The Right Platforms - You should also know that just because a network is popular, that doesn’t mean it’ll be a good fit for your target audience, or your internal capabilities. 5. A Content Bank and Social Media Schedule - Knowing what tasks and important dates are coming up will help keep your team on the same page, and give you the freedom to spend more time engaging with your audience, conducting social listening, or taking advantage of spontaneous opportunities to push your initiative. An organized content bank will help you keep an inventory of older content you can repurpose when you find content gaps. 6. Analysis and Measurement - Not every part of your strategy will be a winner, but analyzing and measuring will enable you to stop doing what’s not working - and to double down on the parts that are producing results. 7. Time for Engagement - We’re at a point in social media where engagement with your audience has become a key element in growing your network, we have to make the extra effort to truly become part of the community and put social into social media. ##primevalley365 #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanager #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaexpert #socialmediastrategist #socialmediatools #socialmedialife #socialmediaexperts #socialmediaaddict #socialmediahelp #SocialMediaMarketingStrategist #toronto #california #Miami #usa #socialmedia (at Toronto, Canada) https://www.instagram.com/p/ClafY-MPvg5/?igshid=NGJjMDIxMWI=