Marketing Concepts or Marketing Management Philosophies
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Marketing Concepts or Marketing Management Philosophies
ENTREPRENEURS EDUCATION AS A WAY TO IMPROVE ECONOMIC GROWTH OF A COUNTRY
ENTREPRENEURS EDUCATION AS A WAY TO IMPROVE ECONOMIC GROWTH OF A COUNTRY
ENTREPRENEURS EDUCATION AS A WAY TO IMPROVE ECONOMIC GROWTH OF A COUNTRY CHAPTER ONE 1.0 INTRODUCTION
Entrepreneurs and the small businesses they create are of no doubt economic stimulators. Through proper training techniques,societies create entrepreneurs that develop small businesses and as well maximize the economic potentials of the state, especially that of the rural areas of the state. …
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Overall Concepts
The overall concept of marketing means the business focuses their intention on what their consumers want and need. They put their consumers at the centre of the business’ decisions and planning of their further directions. This can also be known as marketing-orientated; there are four main types of concept in marketing concept;
* Production concept – this concept concentrates on how their customers would like the product to be which would be lower price and wildly available which means they have to manage their production management and consider the economic resources.
* Selling concept –
The selling concept in marketing is the notion that customers will not automatically buy something; they need to be sold it. This means that a persuasive advert or a sales assistant telling the customer that the product will change their life will make them buy something they most probably don't need or want.
* Product concept – this concept means that a business should create their own product which has its own selling point and its own market. The product should be the most modern and top quality that will stand out from the else of the product within the same industry.