Before vs After UX – eCommerce Product Listing Page (PLP) Makeover!
If your eCommerce store isn’t converting as expected, chances are your Product Listing Page (PLP) needs a UX rethink. We recently redesigned a PLP for a fashion brand, and the results speak volumes. The transformation wasn’t just visual—it was strategic, using psychology-driven UX principles to improve navigation, engagement, and conversion potential. Here’s a look at the breakdown and why every change matters 👇 BEFORE: ❌ A cluttered product grid ❌ Inefficient filters ❌ No visual hierarchy ❌ Low engagement and unclear navigation paths AFTER (UX Revamp): Each enhancement is rooted in proven UX principles that lead to real-world business results: ➔ 1. Free Shipping Banner on Top Uses the Von Restorff Effect to highlight key offers and boost visibility. ➔ 2. Aligned Logo, Search & Icons Follows Fitts’s Law for faster, more intuitive navigation. ➔ 3. Breadcrumb Navigation Applies Hick’s Law to reduce cognitive load and show user location. ➔ 4. Clean, Logical Side Filters Based on Miller’s Law—filters are grouped for easier scanning. ➔ 5. Category Banner at the Top Leverages the Aesthetic-Usability Effect to build trust and engagement. ➔ 6. Multi-Select + Searchable Filters Uses Jakob’s Law to match familiar user behavior. ➔ 7. Clear Heading with Product Count Applies the Clarity Principle to set user expectations. ➔ 8. Keyword Tags + Separate Sort Option Follows the Law of Proximity to improve scanability and reduce confusion. ➔ 9. Visible Brand, Price & Discounts Supports Visibility of System Status for quick decision-making. ➔ 10. Clean Grid & Neutral Background Follows the Law of Prägnanz to enhance visual clarity. ➔ 11. Pagination at the Bottom Creates a Feedback Loop, guiding users through exploration. 👀 The result? A smoother, faster, and conversion-friendly shopping experience – exactly what every online store needs in today’s competitive market. UX isn’t just about how things look—it’s about how they work, how they feel, and how they guide users toward your goals. If you’re: ✅ Seeing high traffic but low conversion ✅ Losing users due to poor navigation or clutter ✅ Planning a website revamp or new eCommerce launch 💬 Let’s talk. We specialize in data-backed UX transformations that turn browsers into buyers. This isn’t about trends—it’s about performance. 👉 DM me or reach out at [email protected] Let’s make your eCommerce experience one worth shopping again.