#productpositioning

[bumblebeebranding]

Online Reputation Management: A Case Study

Read a case study on the Bumblebee Branding Company’s speciality, online reputation management - content repair, blocking, adjustment, and replacement.

One of the Bumblebee Branding Company’s specialties is online reputation management, which includes extensive content repair, blocking, adjustment, and replacement experience. We follow a structured yet flexible process for revamping an individual or company’s digital prestige.

[bumblebeebranding]

Keeping Content Simple

Keeping content simple is difficult but not impossible. Here are ways you can keep your readers hooked from the very beginning.

Capturing readers’ attention with really good website content can be very difficult. Especially when you have a lot of information, and you want to share everything.

[bumblebeebranding]

We will help your brand to stand out in a good way, and create a positive, lasting impression on your audience that extends beyond your product line.

[kehaslett-blog]

The New View-Master Is a Google-Powered Virtual Reality Headset

The updated View-Master is a Google-Powered virtual-reality headset.  Children and nostalgic adults alike will be able to download the special View-Master app from Google Play and slot any smartphone (Android or iPhone) into the headset to start exploring.

Product positioning will be key in finding success of this product. Mattel and Google will need to understand the place the product occupies in the mind of it's customers mind relative to the competition. 

The advantage to Mattel is clear—it hopes to capture kids by offering them the next big thing. Google's Cardboard product director, Mike Jazayeri says that Google "wants to make virtual-reality accessible to everyone," and by hooking up with an established toy brand with recognizable characters, it can reach a broader, younger audience than through its Cardboard headset.

[helenrobynbowers]

Peter Norris Lecture 2: Design Process

After the first weeks introductory lecture Peter went through the design process in relation to how design works in business. We covered topics such as Triggers, Product Positioning, PEST Analysis and SWOT Analysis.

It was really interesting to learn about things like this because I feel that it's important to learn the worth of design and how things are viewed in the world of design within business. It's also good to know about things such as PEST Analysis because it makes me think as a designer about how I need to consider Political, Economical, Social and Technological developments that will influence my designs.

This series of lectures will also help me understand my worth as a designer, which I also feel is a valuable asset, especially if I ever get into freelance work.

References for Images:

http://pestleanalysis.com/wp-content/uploads/2013/12/PEST-analysis.jpg

http://upload.wikimedia.org/wikipedia/commons/thumb/0/0b/SWOT_en.svg/2000px-SWOT_en.svg.png

*I created both the make up Product Positioning diagram and the Trigger for Design Process diagram.