How can your enriched profile help you find out about your customer?
Offering the best customer experience hinges on sharing the use of your product and services. It means finding out who your targeted customers are and how they will use your product.
But, no one can tell if your customers are just a name linked to an email address or for real. You don’t know what they want from your product, who they are and where they live. Different consumers have different requisitions, demands- so how would you give them the best user experience in the same way?
Profile enrichment is one way you create a robust insight into your customers and differentiate them. It will help you boost your marketing and sales and help you know about your customers and what they want from your product.
Profile enrichment
There is too much information available about your users which your sales and marketing teams are possibly working day and night to lay their hands on. But just as you cannot ask someone for it, nobody in your company will sit and manually collect the bits of information to add to every user profile. Well, it is just not possible.
This is where enriched profile enters.
It is all about grabbing publicly accessible data automatically and adding it to a user’s profile. It is done by using 3rd party data APIs and integrating them in your app via Authorization Rules.
For profile enrichment, your Rule will activate an API that collects the data for you and provides that details into the profile which every user gets when they sign up via Auth0.
This allows you to know all about your customers without doing any labor or research manually.
Marketing with enriched profiles
Collecting more information on your users converts them from an individual data point to a real human whom you can connect with as more than just a general consumer. It helps your sales and marketing team to get all the information to convert their leads to sales. It can be done by using these methods:
Customization of emails: Right from birthday offers directed onboarding, sending something else than normal sales emails will definitely pay off. So, no matter you send guidelines specifically to a consumer success rep or alarming your company liaisons to new specs, using fragmented campaigns will help you reach your targeted customers better.
Improve your conversion: For instance, if someone signed up for a free trial. Well, surely you got their email, operated your API trick and came back with details on their business and position. Now that you are well-aware that they work in a medium-sized company, you can inform your sales and marketing team about them and they can connect with them with what matters the most to them.
Personalized marketing campaigns: With enriched profiles, you can offer better marketing campaigns. 20% of users work as startups with less than 25 people and most of your company customers generate weekly reports. Or you have that teen boy in the city who uses your app more than any of the above. Well, all these details can you draft your marketing campaigns speaking about their interest.
The enriched profile app is accessible for Jira Service Management cloud. So, you can install enriched profiles in your JSM. The enriched profile of JSM ticket reports has attributes like display name, link to LinkedIn profile, role, display image, time zone and current time.
