All the information in the world and beyond falls into one of three categories.
What we know
What we know we don't know
What we don't know we don't know
Sounds very much like the poetry of Donald Rumsfeld, but the idea of separated knowledge predates him all the way back to the time of Plato's Dialogues. When it comes to the news - the information updates that inform our knowledge of the world and our specific interests - there are two other conditions to take into consideration: the expected and the unexpected.











