Yvette Noel-Schure, a former senior VP of Media at Columbia Records/Sony Music, established her own publicity and event-planning firm, Schure Media, LLC. (now Schure Media Group) in 2010. During a seventeen-year career as a music publicist, Noel-Schure developed press campaigns for a diverse roster of artists, including Mariah Carey, Will smith, Jessica Simpson, Prince, John Legend, Adele, Wyclef Jean, Destiny's Child and for each of that group's members: Kelly Rowland, Michelle Williams and Beyoncé, as well as media launches for Maxwell ("BLACKsummers'night") and Beyoncé's ("I AM...SASHA FIERCE"). Yvette Noel-Schure is a seasoned and respected industry veteran, and one of the top creative executives in the music PR business,” says Music World Entertainment president/CEO Mathew Knowles. “Her passion for the artists she works with and her business acumen will, without question, lead to her continued success.” “I grew up in Grenada and as an immigrant child, there’s nothing that’s taught to you with more passion than hard work. Do not feel bad if you’re the last one left there. Get it done. Finish it. Wake up early. Wake up with the sun. I grew up with my grandparents mostly, and the only music in the house was Catholic hymns. Once in a while I heard some calypso on the radio, and I heard reggae—a lot of Bob Marley, and a calypso singer called Mighty Sparrow. @YvetteNoelSchure #YvetteNoelSchure #islandpeeps #Publisist #Grenada #Caribbean (at Grenada)