Nov 10, 2025
Unmasking Purpose: The Global Hunt for the Real 1%.
Over the past three months, we have embarked on a global search to identify the top 1% of organisations whose purpose, culture, and measurable impact are driven by genuine meaning—not marketing. Along this journey, we uncovered a sobering truth: behind the many purpose statements and polished certifications, too many companies still fall short of the authentic, values-based leadership our world…