The independent record label India
Introduction
Everyone likes to listen to music. But most of them don't know about these labels/music companies. There are many music companies in India. Some music labels are up to 100 years old and some are new. With the development of technology, music labels are also trying to innovate and provide the best service to people. We used to have cassettes, but now we have CDs, DVDs, Blu-Ray discs, etc.
1.T Series:
2. Saregama
3. Zee Music Company
4. Universal Music India
5.Sony Music India
The challenges faced by music label companies in India
1. Difficulty in promoting unknown artists
There are 97 million songs around the world and that number keeps increasing. You can imagine how many bands and musical artists there are - unfortunately only a small number make it to the top. Promoting an unknown artist is extremely difficult. As a label owner or management company, you understand the feeling of promoting an artist right from the start. You listen to their music, see their live show and see the potential in this act.
2. Lack of money
As technology has introduced more opportunities to the music industry, it has also introduced more pitfalls. Streaming dominates, causing sales of albums and vinyls to drop. Additionally, the fake streams cause artists and labels to lose $ 300 million in potential revenue. As an independent label or management company, lack of money affects many aspects of your job. 3. No guaranteed return on investment
In reference to the previous point, the lack of funds concerns the non-guaranteed return on investment.
First, admission fees are not cheaper. Let's say your indie label has signed a new band and you're recording their first album and setting your budget at $3,500 per song. If the album contains 10 songs, you pay $35,000 to record, mix and master the album.
The current music industry in India
Sources cited by EY-FICCI include IMI's 2021 Digital Music Study. The study, conducted as part of a global survey conducted in collaboration with IFPI, surveyed 4,000 internet users, aged 16 to 64, in June and July. Surprisingly, 67% of attendees said they used a paid streaming service, which given the number of few of us actually subscribers indicates that the sample may not be representative of the average Indian music consumer.
Music label companies in India and global music industry
"India has never been a CD market and we have never had a real download business," said Shridhar Subramaniam, head of Sony Music India. "We had an era of short cassettes and one of our biggest revenue streams up until about four years ago was callbacks."
Instead of relying on record sales to determine market viability, artists and labels are now familiar with the huge volume of consumption of streaming services, and this is precisely India's biggest selling point.
Conclusion
1. Music label companies in India have developed and grown rapidly over the last few years, as the music industry has become increasingly competitive.
2. The major music label companies in India include Sony Music, Universal Music, and Warner Music.
3. These companies operate in a variety of markets, including classical, folk, Bollywood, and regional music.
4. The music label companies in India have a strong presence in many regions of the country, and they have collaborated with a number of local artists.
5. The music label companies in India are highly competitive, and they are constantly expanding their operations.
6. The music label companies in India have a strong relationship with the music industry in the United States, and they are also active in other countries around the world.
7. The music label companies in India are a major source of revenue for many local artists, and they are also important for the development of the music industry in India
