We help our clients by delivering learning and development solutions designed specifically for the recruiting and staffing industry
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We help our clients by delivering learning and development solutions designed specifically for the recruiting and staffing industry
Mark Whitby is one of the world’s leading coaches for the recruitment industry. Since 2001, he has trained over 6000 recruiters in 34 countries.
Recruitment Coach is a trade name of Breakthrough Coaching Ltd. we has been helping recruiters just like you to maximize their billings, grow their business
Recruitment Coach provides recruitment training, training for recruiters and management training for recruiters to small-medium sized business.
You Want More Business? So Get on the Phone!
James Caan, multi-millionaire, Dragon, founder of the Alexander Mann Group was asked, “How can I get my consultants to be more productive?” His reply,”Tell them to get on the f***ing phone.”
That’s how he built his business in 1985, cold-calling prospects from a tiny office in Pall Mall. Would that still work today? James says so, I agree. But I know some people will think:
‘The world’s changed Mark. We use social media now.’ And sure enough, the young person without a smart phone and an agile thumb is a rare bird.
But what is all that digital activity achieving? Lots of entertainment certainly, but imagine for a moment, hypothetically, that your sales results are unimpressive and you’d like the kudos and pay which comes from being a star producer, what are you going to do, type faster?
No amigos, time for a cold reality shower – you will never close a recruitment deal with an email, you have to talk to the client.
Emails, texts, browsing are distracting you from what actually gets deals closed.
Now don’t go thinking that I don’t know anything about social media, I have fully considered the advantages and today use and teach methods which bring in warm leads. But outbound calling on the telephone remains the most powerful tool we have.
Social Media may be good for branding and visibility, but if you are sending tweets and hoping that the phone is going to ring, you are deluded. It won’t happen often enough for you to build a profitable business.
But you’ve seen trainers promoting the idea, ‘Cold-calling is dead.’
That’s a seductive pitch; working smart not hard. Only what they don’t tell you is that it takes a lot of time / effort / energy / trial and error to set their system up. In reality it’s not going to put food on the table or pay your mortgage for a number of months. Even then you will need to supplement it with the telephone.
Telephone prospecting is never going to be popular, I won’t claim otherwise, but it works. The reason is based on a fundamental; the human animal is strongly influenced by speech framed in well chosen words. Throughout history oratory is the tool leaders have used to motivate people facing great challenges. But your task is easy, all you have to do is to get a prospect to say, ‘Come and see me.’
So if it’s that good why would people do everything they can to avoid cold-calling? Again the answer lies within our DNA, we’re afraid of rejection, failure, looking stupid to our peers or our prospects. We fear saying the wrong thing, mucking it up, not knowing what to say or how to counter objections.
There is a cure for this and if you have ever stood on a high diving board, looked down and hesitated to take the plunge, you will know what it is.
Just do it.
… and ignore the critical voice inside your head, the one telling you: “cold calling doesn’t work, people won’t want to talk to me, I’m rubbish at business development, this is a waste of time.”
Recognize these beliefs for what they really are: excuses. Excuses which are not serving you. Excuses which keep you playing small. Excuses which limit what you can achieve. Excuses which shut down your potential. Excuses which stop you from taking action. Excuses which prevent you from doing what it takes to reach your goals. Excuses which keep you from earning the income you desire.
Are you going to accept those lame excuses? Are you doing to retreat from the edge of the diving board, and climb down feeling shabby? Of course not!
So man up, and just do it.
Deal with the temptation to procrastinate. Don’t put off making a start by tidying your desk, chatting to colleagues, or looking in the fridge for the last slice of pizza. And strictly avoid the worst of all temptations, email.
When you start your day, don’t even look at your inbox. Pick up the phone and start dialling. Make it your first task. Call new prospects, introduce yourself, find out what they might require.
What’s the worst that can happen? Supposing a prospect says, “We aren’t interested at the moment,” could you manage politely to reply ‘Thank you, have a nice day?’
When you make an active sales approach to prospects, there is only a limited range of possible outcomes. They range from, ‘No we aren’t interested and never will be’ (only that may not be true) through to the other extreme, ‘We need someone right now, when can you come and see me?’ Typical responses will be somewhere between the ends of this spectrum and that is where most business is to be found.
To make these calls you need just a phone and mental energy, no fancy hardware or apps, just sufficient motivation.
Do your prospecting when you are fresh and have the most energy. That won’t be if you have been putting it off for most of the day, knowing you have the task still hanging over you.
Once you have made a decent number of calls and picked up a lead or two, you will feel good about yourself. The hardest (and most productive) part of the day is dealt with so now you can get to the lower priorities, which include your emails.
Regardless of whether you prefer it or the client prefers it, you are not going to close sales by email.
So get on the freaking phone.
For More Info: http://recruitmentcoach.com/
Mark Whitby loves helping recruiters, managers and owners to smash their sales targets and accelerate business growth while having fun in the process.
Mark Whitby loves helping recruiters, managers and owners to smash their sales targets and accelerate business growth while having fun in the process.
How to close more sales in your recruitment business without the "gift of the gab" that is so often regarded as a defining characteristic of salespeople.
Why We Love Retained Search (And You Should Too!)
What percentage of your business is contingency, versus retained search? If you answered “all” or “mostly contingency” then you’re missing out. Because for permanent, mid to senior level positions then there’s no reason you shouldn’t receive part of your fee up front.
It always surprises me how few recruiters pitch for a retainer. Usually it’s due to either a lack of awareness (“I never thought about it before”), a limiting belief (“I don’t think my clients would agree”) and/or lack of training (“I’ve never been taught how to do it”).
That’s a shame because for the recruiters who have the skills and confidence to win retained search assignments, the benefits are substantial:
A retainer is the highest form of client commitment, and sends a clear signal that they’re serious about filling the position.
More commitment usually leads to improved communication and co-operation throughout the placement process. Many of the roadblocks that contingency recruiters come up against are removed.
Your client works with you exclusively, so you eliminate the competition.
Your chances of filling the job increase dramatically, so you’ll make more placements.
More placements equal increased billings, so you make more money for the same (or less) effort.
You avoid wasting time on dead-end searches, so you experience less frustration.
Your clients perceive you as a true “consultant” rather than just a salesperson, so you get treated with more respect.
Your clients are happy to receive and return your calls, so you waste less time chasing them for feedback.
Your clients are receptive to your advice, so you gain greater influence over the hiring process. That often translates into faster decisions and fewer deal-breakers.
You can predict your pipeline with greater accuracy, achieve improved cash-flow, and feel a greater sense of security.
Because you’re not in a “race” against other agencies, you can do the job properly – and enjoy greater job satisfaction. You have an opportunity to add real value to the recruitment process and feel an increased sense of pride in what you do.
When you re-position yourself as a retained search consultant / firm, you gain prestige with both clients and candidates. The assumption is that if you’re a retained recruiter, you must be good.
Once your clients are accustomed to working with you this way, you can win repeat business on a retained basis, again and again.
The more retained business you win, the more retained opportunities you will attract. Thus begins a “Virtuous Cycle” of success which snowballs and gains momentum.
Best of all, you are assured of getting paid. Even if the client cancels the order before you complete the assignment — for example due to a merger, acquisition or internal re-structure — then at least you will have received 1/3 (or more) of your fee, which is better than nothing!
Retained business can be extremely rewarding, not just financially but also in terms of achieving self-actualization. If you desire to serve your clients at the highest level, and receive the maximum client commitment in return, then resolve to increase percentage of retained work you win – starting now.
Let Mark train your team! He offers a course called “Secrets of Selling Retained Assignments.” A few of his clients have won their first retainer within 7 days of attending the course! For a free course outline, with no obligation, please contact us.
For More Info: http://www.recruitmentcoach.com