Social media provides small business owners an opportunity to compete on equal footing with larger corporations through a comprehensive social strategy that identifies potential customers, promotes their businesses’ products and/or services, and establishes long-lasting relationships with those customers. Smaller businesses have had great success using social media for marketing, as they produce quality content, engage with their audience, and evaluate performance in order to adapt their future activities. A strong social media presence can greatly enhance visibility and, in turn, develop a customer base for the business owner.