The thing about social media is, it's made of people. If you want to run a social media platform, you've got to like people and be willing to work with people and manage people and - dare I say it? - lead people.
Because the people are not just your "product", as the popular saying goes. They're also your customers, your equipment, your currency, your infrastructure, your literal walls and roof and floor.
If you try to run a social media platform as if the platform itself makes the money and the people are incidental, or a problem, well. You'll soon find out that your magic platform doesn't exist any more. Because it was made of people.















