Want a free drink? Want to be seated first? Use ReviewerCard to have a random dude on the internet accredit you as a reviewer, and start demanding perks!
The business model behind Brad Newman’s ReviewerCard startup is quite simple. For a hundred dollars, shoppers can receive a wallet-size card titling them a reviewer, and can present that card to hint heavily for upgrades, free extra and discounts in exchange for more favorable reviews. It’s a win-win for anyone with a Yelp account who likes dining or travelling and for Newman, who makes $100 to accredit each carded reviewer. Of course, it’s a lose-lose for local establishments shaken down by the threat of negative press and for folks trusting the information from user-generated reviews.
Hearing the inspiration behind startups might be one of favorite parts of covering new startups, but ReviewerCard’s site describes, with no sense of irony, Newman’s experience trying to get coffee swapped for tea as part of a breakfast combo. Most of us might shrug and accept that fast, discount meal combinations might not come with no substitutions, but when Newman discovered he was going to be charged extra for substituting, he threatened to write a negative review of the restaurant. The restaurant gave him a free breakfast, and he got the business idea for ReviewerCard.