#riskiestassumptiontest

[bryanzug]

#martycagan on the intense product+design+enginneering collaborative to discover which ideas are worth building… #longLiveTheRAT #RiskiestAssumptionTest -- Product discovery is very much about the intense collaboration of product management, user experience design, and engineering. In discovery, we are tackling the various risks before we write even one line of production software. The purpose of product discovery is to quickly separate the good ideas from the bad. The output of product discovery is a validated product backlog. Specifically, this means getting answers to four critical questions: Will the user buy this (or choose to use it)? Can the user figure out how to use this? Can our engineers build this? Can our stakeholders support this? -- Marty Cagan, Inspired: How to Create Tech Products Customers Love (2nd Edition), 2017 (at Seattle, Washington)

[bryanzug]

#martycagan on testing your riskiest assumptions before you build a damned thing… #longLiveTheRAT #RiskiestAssumptionTest -- 1) Risks are tackled up front, rather than at the end. In modern teams, we tackle these risks prior to deciding to build anything. These risks include - Value risk (whether customers will buy it)… Usability risk (whether users can figure out how to use it)… Feasibility risk (whether our engineers can build what we need with the time, skills, and technology we have)… and… Business viability risk (whether this solution also works for the various aspects of our business—sales, marketing, finance, legal, etc.). -- Marty Cagan, Inspired: How to Create Tech Products Customers Love (2nd Edition), 2017 (at Seattle, Washington)