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Esprit’s Graphic Work 1984-1986

Julie Silber

Photography by Roberto Carra and Oliviero Toscani, Book design by Tamotsu Yagi

Esprit, San Francisco 1987, unpaged, approx 250p , 25×37 cm, ISBN 9780961443726

euro 280,00

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Incredibly rare and iconic, award-winning book published by Esprit De Corp in 1987, designed by Japanese designer and ESPRIT art director Tamotsu Yagi and Roberto Carra (Fiorucci), with photographer Oliviero Toscani (Benetton, Fiorucci, Colors). Housed in it's original printed plastic sleeve, this first and only die-cut cover edition showcases all aspects of the design work of the pioneering Californian fashion company, ESPRIT, from the years 1984-1986. Through it's wonderful, quintessentially Californian 1980's post-modern design, this book profiles ESPRIT's product packaging, clothing and home-ware design, pop accessories, catalogue campaigns, advertisements, various identity and event collateral (party announcements , posters, flyers, business cards), apparel print graphics, and retail interior design by Ettore Sottsass and Sottsass Associates one-of-a-kind, visually dazzling book and a wonderful, rare piece of commercial design history that led ESPRIT and Tamotsu Yagi to win the AIGA design leadership award in 1986. In 1968, American environmentalist, adventure film-maker, conservationist and founder of The North Face outdoor clothing company, Douglas Tompkins, his wife Susie, and her friend Jane Tise began selling girl's dresses out of the back of a VW bus. In 1971, they incorporated the booming business under the name "Plain Jane" which later became ESPRIT, one of the hottest and most successful clothing companies of the 1970's, 1980's and 1990's.From the early days running out of the Tompkins' apartment in San Francisco, Douglas Tompkins titled himself "image director", overseeing all aspects of the company's image, from store design to catalog layout, while his wife served as design director. In 1984 the role of art director was taken up by Japanese designer Tamotsu Yagi. All facets of design were of primary importance to ESPRIT. From the iconic logo design by John Casado (who aslo designed the first Apple Macintosh Computer logo and album covers for the Doobie Brothers) to the ESPRIT store and office interiors by Ettore Sottsass (of Memphis Design Group and Sottsass Associates) to the fashion campaign photography of Oliviero Toscani (also well-known for his controversial campaigns for Benetton, work with Fiorucci, and co-founder of Colors magazine), ESPRIT was a total design vision of the 1980's .

15/01/23

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