NAMM 2017 x Roland Corporation Booth
This year, Fuller Street was welcomed back to contribute to Roland Corporation’s booth at the 2017 NAMM Show at the Anaheim Convention Center. The NAMM Show is a convention that encourages business development for worldwide music products, sound, and lighting equipment.
Photo Credit: Instagram: @cimcie
This year marks Fuller Street’s 4th year in a row working on Roland’s booth. Roland Corporation is a main producer and wholesaler of electronic musical instruments, including consoles, synthesizers, guitar accessories, electronic percussion, advanced recording gear, speakers, sound processors, and expert sound/visual items. With over 40 years of instrument improvement, Roland sets the standard in music innovation for the world. From digital keyboards to guitar products, Roland has whatever you need to become a musical genius.
Photo Credit: Instagram: @Roland_US & @rolandblog
Fuller Street provided different stages for their showcases and for product displays. We had a 16' W x 8' D x 1' H Frosted Plexiglas stage with LED lighting underneath placed in the BOSS room for featured musicians to perform on. Similar to previous years, we provided "L" shaped stages for the electronic drum sets to be displayed, allowing attendees to test them out. Additionally, we supplied the 26' W x 12' D x 2' H Main Stage to create a focal point in the booth where larger groups could watch demonstrations.
Over the span of the convention, Roland's booth was a place of constant excitement. Various artists, such as Brian Culbertson, DJ Trayze, Billy Cobham, and Scott Tibbs, came to perform utilizing their favorite Roland instruments. Overall, the experience and featured music was a source of extraordinary entertainment for the NAMM 2017 attendees. We can’t wait to see what we can do next year alongside Roland!