#Repost • @rolfejuddarchitecture SAFFRON TOWER is currently the tallest building in central Croydon, yet it wears its stature lightly. Cutting-edge and sharply-defined, Saffron Tower slices into the prevailing south-westerly winds and injects colour and life into the surrounding streets. The smooth, sleek profile is softened by an outer skin which features glass spandrels with a solid ceramic frit in 17 different colours. The bold and colourful image transcribed on the surface of this sleek tower is a pixelated crocus, chosen to reflect the origins of the town and accomplished with a hi-tech design process. The finished result is a radiant façade, an image that proclaims Croydon’s aspirations for the future on a soaring landmark tower that shines. Artist Inspiration | @Magdalena.Morey.Artist Client | @Berkeley_Group #SaffronTower #RolfeJudd #RolfeJuddArchitecture #RJAxART #BerkelyHomes #Towers #Crocus #Croydon #Design #ArchitectureDesign #Art #BerkelyGroup https://www.instagram.com/p/CGYl3YOlbw_/?igshid=tj753l036gh4