While I'm not a creative per se and may not always see the subtle nuances in creative artwork, sometimes I do. For instance the recent bird man video. It seemed real but my instincts told me it was probably a fake which it turned out to be. This hoax is discussed by the good folks at Industrial Light and Magic; details of their investigation can be found here.
Anyhow, I was reviewing the Lexus iPad App this morning and while it's OK and more of an app for an apps sake, one image stood out as being ridiculous if not comical.
First, it looks obviously photoshopped.
Second, why in the hell would someone park their SUV on a fairway when the course is clearly in play?
Third, would a golfer really be all smiles as he tries to shoot around a $45K Lexus left on the golf course.
Perhaps it's not a big deal and the Art Director wanted to show the RX 450 in a branded lifestyle context. Or maybe not, maybe they're trying to say that Lexus owners can do whatever the hell they want. "Golf carts? Who needs them, my SUV has 4 wheel drive and is designed for all terrain driving."
Or maybe the Art Director was just careless. In any case the illusion of Lexus has been shattered and I won't be buying one. Thank you very much.
