For startups in the software as a service (SaaS) industry, determining the right go-to-market (GTM) strategy is crucial for the business to grow and scale. While many SaaS startups initially rely on word-of-mouth or referrals, more strategic and organized GTM approaches are needed as the product matures. For more details: https://www.folio.la/blog/go-to-market-strategy-for-saas-startups








