Website Design - Boiswood
The client wanted a revamp of their existing website, it was a little dated & wasn’t using the full real estate modern screens have to offer. This company offers thousands of different products, so we wanted to create an easy way for their customers to find exactly what they wanted. Landing straight onto a page featuring a search bar is a great way to get your customers to commit to the website and ultimately get them looking through your catalogue.
When designing I wanted to create a clean, uncluttered space with a strong hierarchy of information. Each section gives the consumer enough information without going into too much detail. Large walls of text put off the average user of and they tend to leave the page.
The coloured stripes offered not only a chance to keep the companies brand going throughout the site, but I added a lovely animation which helps direct the users eyes down the page & ultimately keeps them engaged on the site for longer.