Apr 6, 2018
sands macao sales agent event roadshow march 2018 - search for a star main visual design
contract design project at jack morton
——————– [the challenge] similar events take place year round, top sales agents are more than familiar about these repetitive events. the 7-buildings photo have always been a requirement for main visual, making it a challenge to graphically differ from the past.
[the solution] with rounds of theme proposals, the client settled with “search for a star” as the direction. using constellation as the key element, the key graphic was able to be presented with a twist. the rest was passed down to another designer to translate into the set, invitation and menu design