Maybe the greatest thing about podcasts is how easy and cheap they are to release, and how opaque that ease is (the listener doesn’t necessarily know). Of course a self-released show is going to have a harder time getting attention, getting well-ranked on iTunes, etc… but the audience doesn’t view a self-release any differently than a supported release (unlike with a book or an album), in large part because the medium is so new, they’re not trained to pay attention yet. So there’s still a grassroots, democratic ethos in the podcast world that is either long gone from most other mediums, or only exists in a super DIY form that looks and feels radically different from the mainstream form. If you’re cruising around iTunes, my podcast looks the same as all the rest, and because the means of production are so cheap and widely available, it’s also easy to make it sound legit. Plus all the other great things about podcasts, too, like the freedom and range of the format, the simplicity of production, the flexibility of consumption, and the portability. I love the medium. I think it’s the punk rock of this moment.
PODCATCHER #6: The History Channeler















