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How Social Media Can Elevate Your Brand

Welcome to Sekere’s Podcast, On this episode, the Sekere Team will be talking about how social media can elevate your brand. They will touch on how you can use social media to grow your brand. https://soundcloud.com/user-243775710/how-social-media-can-elevate-your-brand   Christiana: Hello…welcome to Sekere News, my name is Christina and I'll be your host for today. My guest today is Semira and she will be talking about social media: how it can elevate your brand. So Semira, can you start us off with telling us about why it's important for a brand to have a social media presence. Semira: Thank you for having me. Christiana: You are welcome Semira: First of all I will say, it’s very important for any business whether small, big, brick-and-mortar, digital business, e-commerce site whatever business it is you're doing. I think it's very important that you have a social media presence. You may not necessarily be selling your product on social media, but it might just be for instance... Let’s say you're a medical doctor and you have a hospital, a practice and then you want to put out basically tips for your potential clients. It just gives your business that extra credibility (1) (2) It allows your customers to connect with you even potential customers and existing customers as well visit. There’s a medium where they can connect with you, rather than actually having to come to your business all the time. And then, if you are actually selling a product or a service, with social media advertising now, you can actually reach a number of people for a very tiny budget. I think is actually very cost-effective in comparison to any other advertising medium to showcase your business and products and accessories. So it's very ideal… Okay….So I think that sums it up for why it is necessary to have social media for any business. Christiana: Okay. So what platforms do you think? Cause we have different platforms, we have Pinterest, we have Facebook, we have Instagram. What platform do you think is very necessary for every brand? Like if you don't want to be on all platforms which one should you just be on? Semira: I will say you can’t say that there’s a one model for every business. I think it really depends on your business. So if you are into, for instance, let's say you're doing Graphics design or you are in the creative industry. I'll say Instagram is great for one reason because you can actually have all your images collected there. But you should have a Tumblr account and you can also have a Pinterest account now. You're going to say maybe like an NGO for instance, you want to have a Facebook account. Because you know with Facebook, you can create communities, Facebook is actually really cheap for advertising and with Facebook communities, and you can have people actually interacting on the communities. You can do so many things on your Facebook communities. I feel like if you're trying to do like an NGO or you are trying to champion a cause basically, I think Facebook would be ideal for you. And with certain business… With social media, you don't want to have all the accounts,  you should have enough but if you know you're a one-man business you're going to manage your accounts, manage your business as well. Then you should also consider the fact that okay…Where do I see my strength? If I'm going to try to reach people with… Let's say I'm selling a product like children's clothes. I will want to do an Instagram account… why? Because people can always go to my page with a nice layout. They see all the products in once space and they can easily buy. Twitter would not necessarily be good for you because it's more for conversations and for getting people’s opinion on something but if you're selling a product, I will say do Instagram, do to Facebook for yourself, obviously, that definitely works for you. And another thing is you might want to…people would we should secure all the handles because you don't want people to steal your hands and start using it for funny stuff. That will come up but I think, its most important that you have the handle you're actually using and the accounts they are actually going to work with and then just stick to that and make sure you're doing a good job on those social media pages, platforms rather. Christiana: Okay… So what tips would you give small business owners who want to be… What are some essential tips or things they should be doing on social media so that their brands can be elevated? Semira:  I think the top of my mind you should always be consistent. So if you're going to say I'm going to do three posts a day, its great for you. But if you know, you're not going to have that time to do three posts a day, then don’t overstretch yourself. You say “Okay, I'm doing one post daily” consistency is very important. With Instagram and its constantly changing algorithms of you're not posting frequently enough if you are posting spammy stuff, your stuff is not great. If your content is not good, if your things are spammy, Instagram starts to push your content, your own posts down to the bottom of people's feeds. So people don’t really see you as often and another thing is, if you are not engaging, if you're only just posting things on your social media accounts and you are not engaging with other people, you are not liking people stuff, then Instagram is going to say this person is not taking this seriously and I'm going to push it to the bottom of the feed as well. So that is also important: engagements, consistency with you posting. I think with every brand. You also need to have a nice look and feel, so for your Facebook page, you should have a nice Banner at your top of your page. People should come to your page and easily see all the information. So your look and feel is very important. I think your social media accounts can easily be like a website for you. So you should easily see your opening hours if you have a brick and mortar business, your website, if you have a link to your website and what services you offer as a first mount on your social media pages.  I think your look and feel and all the information of your social media account should be easy to discover. So I think those are like three things are very paramount for any business that is going use social media to grow their business. Ultimately. Christiana: Okay… You talked about engagements. You see some brands… I don't know what you would advise… Should Brands be more professional?  Should they be more you know interested in pop culture? You will see some brands commenting on and pop culture issues. Like Burger King,  Wendy's are very popular for getting into spats on social media. What would you advise for brands to be more professional or should they, you know have that fun, creative… Like, what do you think they should do? Semira; Like I said again, there's no general rule. I think if you have identified that look on social media, I'm going to be this witty, smart-talking person on social media. Our brand is this person, we want to position ourselves as that personality on social media.  Then yes…you can go ahead with that but you need to be careful of this kind of things because ultimately you can get backlash for certain things that you will say. I'm thinking of something that will come on top of my head nothing is coming to me right now. But I'm sure there's so many times brands will go and say and they would have some serious backlash for it. On the reverse side, people are seeing… you're becoming popular because people actually talking about you. You're trending on social media, but it can be dangerous because people can now say because of this certain thing you have said, we’re going to boycott your brand and that one statement you made is literally affecting your entire business. So you need to be careful on that, I'm not opposed to you being witty or talking smart on social media for certain brands. If it fits your business language, if it fits your business personality, you can do that but I think some certain businesses can’t go ahead and do things like that. So you have a medical business… I follow Healthline, this health magazine…right? So they don't necessarily talk trash about people but there's a little bit of humour in their content. So when they are writing copies, there's some humour and they throw like fun facts about things but it's still health-related, but it's actually a little bit less serious rights. So I think you need to be careful. You need to define what your personality should be on social media and then stick to that because you don't want to be inconsistent. Nobody likes inconsistency... So get that rights, get that straight and then start using social media for that. Christiana: Okay. I am really talking about small businesses now. Do you think small businesses should get digital marketers like people who actually professionals because most of them don’t have the budget to get these people. Everybody wants to get the best or do you think it’s something they can handle on their own? What would you advise? Semira: Wow. Okay. So if you're a one-man business if you're a two-man business, right and then your work is not…  There are so many resources out there now. I think an individual if you are dedicated to it and you say to yourself, look social media is going to be my primary means of marketing and I don't have any other funds for marketing my business but social media and then you're committed. There are so many resources, there’s Hootsuite, there's one at the top of my head that’s very good. I think its social media examiner. They literally give you anything social media related, how to grow a business on your own. You can literally become a guru on social media. So basically what I'm saying, in essence, is that there are so many resources on the internet for you to actually grow your business by yourself without hiring external people to manage your social media account. If you have the budget for it, great, let them do the management, but you should also be given as much impute into the social media management and also you should also be able to track that they are actually giving you results for that. So you can actually have some small businesses that have the funds to hire someone because they just don't have the time for that. I think it's a good idea if you know you don't have the time because at the end of the day you want to make sure that you're getting the results. So you should also make sure that you're getting qualified leads not just about followers and likes because these things can be bought these days but you should know if you're targeting if one of you measurements matrix is going to be leads. You should make sure that these people that I'm managing your accounts for you are giving those qualified leads that I can actually help you get business. So I think you can do yourself. It's not a bad idea. But if you don't have the budget,  if you don't have the time for it, but you have the money for it, Get it definitely. Not everyone is expensive. If you go to an individual who's just passionate about social media he can do it for you at a cheaper cost. Christiana: All right. Thank you. Do you have any last words about social media and how it can elevate your brand. Semira: Last words will be you know what do it. Even if you're not ready yet just start doing it. Read a lot of resources online and grow your business. Social media is the new in-thing. So, yes, please do it's for everyone. Christiana: All right. Thank you so much so much for coming in and thank you for sharing your insights with us. I want to thank our listeners for listening. If you have any comments if you want to ask questions if you want to ask Semira any personal questions. You can leave a comment below. Thank you. Read the full article

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Amstel Malta: We’ve Got Balls Ad Review

Welcome to Sekere’s Podcast, On this episode, the Sekere Team and their guests will be reviewing Amstel Malta's We've got balls ad for the Super Falcons. https://soundcloud.com/user-243775710/amstel-malta-weve-got-balls-ad-review   Christiana:  Hello, welcome to Sekere news podcast. My name is Christiana and I would be your host for today. My guests today are Semira and Imoh and we'll be reviewing the Amstel Malta ‘We've Got Balls Ad. The ad stars celebrities like Tiwa Savage, Darkore, Cece, Tonto Dikeh and some of the Super Falcon players like Francisca Ordega, Rita Chikwelu, Asisat Oshoala. As the official Malt drink for the team, Amstel Malta released an ad to throw their support behind the team. So let's hear from our guest. Semira what do you think about the ad. Semira: Hi Christiana… Thank you for having me on this podcast Christiana: You're welcome. Semira: So, in my opinion, I think the ad starts off with the hashtag, the tagline “We’ve got balls. Having balls signifies courage, it signifies strength… right? And then the ad starts off with the actresses at the bar and a few seconds afterwards you have the Super Falcons athletes come out and they are wearing dresses and they look uncomfortable in their dresses and they look like they would much rather be wearing something else and in a second I think Asisat she snaps her fingers and then they change into their sportswear. For me at that point… I felt like….I mean you are not always going to be in your sports uniform every time right? So it felt like… Are you saying that these women are not comfortable wearing dresses? Not like dresses are the only things women are comfortable in. But if you are trying to promote courage in women and strength women then I don't think you should be taking the message how women especially athletic women are not comfortable in… Christiana: It is too stereotypical Semira: Very stereotypical….So I felt like that part was very questionable. The overall execution, I understand that they are trying to show that women are courageous and women should feel comfortable in… whether you are in a dress or whether you're in your sporting uniform.  Either way, you know women should be comfortable. Afterwards, they do high fives and there’s this blend and now you are in what you are “supposed” to be in and you are comfortable, you look happy.  But I feel like Amstel Malta could have passed that message in a better way without trying to make it seem like this is the stereotypical women. Women are either too feminine, you have to be soft and be wearing a dress or looking pretty or if you're doing anything aside from that then it is more masculine than feminine right? And because people associate sports with masculinity right? Christiana: Masculinity Semira: It is more of a physical thing. So for us, it's like if you're in a competitive sports then you shouldn't be looking like a typical and quote-unquote the typical woman. You shouldn't be looking feminine, you shouldn't be looking soft, and you shouldn’t be wearing pretty dresses. That's a stereotype, right? So I felt like Amstel Malta should have stayed away from that and should have communicated a message of strength and courage which was the ultimate goal. I think this was the goal of the campaign but it kind of drifted away from that and then towards the end, there’s another actor that comes in and he's wearing a biker jacket and then the women stop for a second and they are like what’s going on here and then he shows the Super Falcons Jersey and at that point I am like, was this part relevant to this ad because I felt like what’s the connection there. Christiana: There was no point Semira: No connection at all… So for me, I felt like yes…i understand that you guys were trying to show that women when they are in their sporting wear they have the strength, they are unstoppable, they are unbeatable and they can still mix with society. But you shouldn’t have… Christiana: You shouldn’t have put them in a box. Semira: Exactly… the stereotype was unnecessary for this ad. And then I think it's actually very controversial for a brand like Amstel Malta to do this. I am surprised that not many people have started talking about it in that light. So I really hope…. Well, the tournament has already started and we have already come a long way, so there’s nothing they can really do but they should make a statement clarifying certain things on this ad. So that's just my opinion. Christiana: All right thank you… Imoh Imoh: I don’t really see it as being stereotypical, the way I see the ad, they are trying to portray, Yes ‘we’ve got balls’ women are brave and they are strong. And they are able to excel in every profession and area they find themselves. They don’t have to fit into the way society wants to see them like being in a pretty dress and all that. They have come a long way in their career, they are not just starting out, they are successful and they have achieved a lot. So they have gotten to the top of their careers, they are doing well… I think the ad, just goes out to show that… We have brand influencers, artists and the footballers, they are at the top of their games. Showing that women are brave, they are courageous, wherever they find themselves, they excel there and again the ad is for the Female World Cup. It is showing support, that’s the main thing because they are the main Malt drink for the team. So I see it as the ad is showing support with the actor coming in, that’s for support and it has shown that this women has have taken the center stage of their career. I don’t really see the dressing thing as an issue, there’s no stereotype there. If there’s a stereotype there, see it as people wanting them to fit into the way society wants to see them. They are comfortable in their skin, they are comfortable in the way they live their lives and that’s how I see it. Christiana: Okay. Semira: So I feel like when you say the actor came to show support… did it have to be a man? No, Yes? Could he have been someone else and then you said there no stereotype there. But then you're also mentioning that they are comfortable in what they are wearing. So if they're comfortable in what they are wearing maybe the ad should have started off with their coming in just their athletic uniform to have drinks with the girls right. Why do they have to look uncomfortable wearing dresses. I mean these women are probably wives, they’re girlfriends, they are mothers whatever they are in every form. And they could be going for a dinner party, they could go having been wearing pants. They didn’t have to be wearing dresses, they could have been wearing pantsuits and still look completely amazing. And then need to be a nice blend of after work, after our sporting activities. We came over to have drinks with our girls. We went from work to play and still look amazing. That could have been the direction but they went from… they looked uncomfortable. It’s actually a bit embarrassing form them, if I must say, they looked….So the one where she was trying to take off her earrings, it looked ridiculous… please she is a woman, she can wear earrings and she can still go to the field and she can actually play really good sport. I think it was a bit disrespectful to even be athletes as well. I think that's just my opinion on that. Christiana: I totally agree with Semira, I personally did not like the ad at all. I felt that there was no point. The 'we’ve got balls' which is supposed to portray that they have courage and they can do whatever they put their minds to. And what came out at the ad didn’t just play, it didn’t blend at all. To me the message behind it….It just didn’t make sense to me. It was kind of offensive in my opinion. So because I play football means that I'm not comfortable wearing a dress. I am not saying that they must wear dresses or they most dress up or they must wear makeup and things like that. But you cannot put them in a box, you saying that they're not fitting into society wants them to fit into. What society will say is that either you are a girly girl and you like to wear feminine clothes all the time or you a tomboy and you hate to wear clothes… What about if I like to play football but I am someone who loves to get dressed any day, any time and wear my heels or I can be someone who plays football and likes to look good but likes to wear pants. There are just different ways they could have put that. And I feel like they missed a perfect opportunity to actually talk about some real issues. They were trying to talk about real issues but they didn’t address it very well. I wanted to compare it to when we had the Male World Cup and how everyone in Nigeria came out to support the Super Eagles. I noticed at that time when you going home and Nigeria was playing, there would be no buses or the buses were few. The roads was were clear because every single person was going out to support them. Me I also watched every single match, I do not watch football. I do not like football but because named Nigeria was playing, I was watching it there. You could have done something like that. Yes… if you notice now not a lot of people are interested in the match and what’s going on and why is that? Because it’s the women playing and things like that. You might not be interested in football but the fact that these women are going to present our country we should stand behind them, we should support them and those are the kinds of issues they could have addressed at that point in time. But they chose to do something to me that was totally ridiculous. Semira: That’s a fantastic point you have looked at it from. Christiana: You could have tried to rally the nation, focus on rallying the nation to support them. Semira: Sorry, can I cut you. Because I saw the one for the English World Cup. Oh my God… Christiana: I was going to bring it up Semira: If I has seen that ad from Amstel Malta, I would have probably shared with everyone, we need to watch this, and we need to support the women playing in the World Cup. It was too inspirational, you would be so proud to be a woman if you had seen that ad. In fact, you will feel like a winner already. You will feel encouraged, you will be so proud to be a woman. Christiana: Yes, for those who haven’t watched the ad, the ad was from Budweiser and they referenced Queen Elizabeth in think the 15th Century, 14th Century, 16th Century. She came out to rally her whole nation when she was queen and she said I might have the body of a feeble woman am but you should know I have the heart and the stomach of a King. That if anyone should come against us I would take up arms like you and I will meet them in the play of field. That thing was chilling and she was rallying the nation then and I think it's probably something that is referenced in English history as a point in time when everybody came together and they used it again to call people together to support women who were strong and just to rally the nation. And I felt Amstel Malta should have called us the same way we all rallied behind the Super Eagles when they went to play. That was the perfect opportunity and one thing I don’t like, it was supposed to be about female empowerment and at the end of the day they kind of pitted women against each other. They came in first of all and they were not looking good, I feel like as a woman and we're talking about women empowerment if I see another woman not looking good. I will not cringe and look away and be like - look at how she is looking, I'm supposed to help her look better and feel better. Not until she does what she is supposed to do or stays in her own lane will I now tell her to come and join me. I'm sorry the ad was it was very cringey, it was horrible to watch as far as I'm concerned. Semira: And it was so so so so disrespectful to the athletes in my opinion…very disrespectful. Imoh: Quite…Alright, the ad, could have been done better or could have been more engaging and more interesting, but the message they were trying to pass across was not one of rallying the nation or getting the nation to watch the match. That’s another discussion entirely. Male and female World Cup and their respective audience, I think that’s another discussion, for this particular ad, their message was about bravery, courage and excellence in their chosen field. So they could have found a way to portray it in a better light, quite alright that won’t be so off-putting. Christiana: Offensive Imoh: But in a way it reminded me of the Pepsi Gladiator ad, were we had Beyonce Christiana: Pink and Britney Spears Imoh: That was an enjoyable ad, there was no direct… we got the message quite alright, they were bold, they came out, they were gladiators, fierce. That’s an A1 ad, over the year’s its still being talked about, referenced and everyone enjoys it. Amstel Malta could have done something in that line, to create an ad that will be looked at in bright light and be remembered for years to come. Then there won't be any issue or negative remarks about it or anyone taking offence. But we need to get message that they are trying to portray which maybe they missed the point slightly. Semira: I think it was major not slightly Semira: In my opinion, there was a big budget for this ad, because you had many celebrities on there. But you did everything in one little bar and I'm like if you had even thought about putting that budget into something more productive like you are talking about that gladiator ad right? Obviously Beyonce, Pink and all those people are way more expensive. But you had five actresses on there and you had five athletes on there and you had another actor on there. If you had thought about a better storyline. Christiana: Paid a proper person to write a better script. Semira: Write a script… Imoh: It was done by Kemi Adetiba Christiana: I don’t think so… Imoh: She was on the team and this other photographer Christiana: Oh! Yes I remember Semira: It is not a directing issue, it is more a creative and the storyline. There’s no story to it and the messaging is very poor, so it’s not even about it not being a good quality video, its more about - it’s not sending any message. It’s very poor messaging, It’s not about the quality video, great production, great quality. It is more about the ad agency, that came up with this concept and felt that this concept was right and for it to be approved by so many people Christiana: Including the people who were in the ads, I feel like they should have spoken up against it. Semira: There are certain things you should pause and check… is it in line with… I guess there was not enough thought into the whole ad. It is more of we have celebrities here, we have athletes here, and it is going to be witty. I think they were going for a more witty approach than more of … Christiana: Based on their tagline, it seemed like they were going to make proper statement Semira: Yes, they had an article, they had a press release in the Guardian, talking about how they were trying to encourage women and talk about the boldness and courage of women. But that’s not what we got from the ad and I watched it only once and I came up with this opinion, so it’s very very interesting that the people who had reviewed the ad thought… Christiana: Wow! This is perfect Semira: This is the perfect ad for the Super Falcons, Imoh: We’ve seen better ads Christiana: A lot better Imoh: For our football outings, we have seen better ads quiet alright, I will agree with you on that. Christiana: So if you were going to rate it over 10 Semira: For me, I just feel like they wasted a lot of resources which could have been put to better use, so for that, I would give them a 4 Christiana: Imoh Imoh: I think I would give them a 6 Christiana: What I literally wrote here was 2, so I feel really bad so I would just say 4 with Semira. Semira: I just felt like because the quality was good and overall women are encouraging women but the resources, you have 5 celebrities there and you had 5 athletes. Do you know how much they would have paid those people Christiana: And you could not get a proper storyteller to… I don’t know Semira: Not good enough Christiana: Anyway… I think we are done. Thank you guys so much for coming in and I want to thank our listeners for listening. If you haven’t seen the ad, the ad will be on the Sekere News website, also the ad Semira and I spoke about for the Budweiser one will also be on the blog. So you can go to www.sekerenews.com. If you have any comments please feel free to leave your comments below. Thank you very much for listening. Read the full article

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Ad Review: Stay Fresh Ad By Delta Soap

Welcome to Sekere’s Podcast, On this episode, the Sekere Team and our guests will be sharing their opinions on Delta Soap's latest Ad, the Stay Fresh Ad. https://soundcloud.com/user-243775710/stay-fresh-podcast-edited   Christiana: Welcome to Sekere News Podcast. My name is Christiana and I'm your host for today. The guest with me here today are Semira a Content developer at a Communications firm, Tolu a customer service officer at a media firm. Christiana: Today we are going to be reviewing the Stay Fresh ad from Delta soap. The ad was launched during the Big Brother Niaja Double Wahala reunion show that happened very recently. Christiana: The as was actually called a music video and the ad had a very catchy song or should I say a jingle. It featured old and new Big Brother naija stars and other celebrities like Busola, Tobi, Cece and Denola Grey starred in the ad. Christiana: If you haven't watched the ad, please visit Sekere News, type in Stay Fresh ad by Delta to watch it. So let's hear from our guests to find out what you they think about the ad…Tolu Tolu:  Thanks for having me on your show Christiana. Christiana: You are welcome Tolu: Okay… of course the Ad had its pros and cons but I will start with the pros. Tolu: First…the song is quite catchy and easy to recall beautiful, dancy, vibey… the theme song is like a jingle. So it helps when listening over the radio. Tolu: I also suspect it's an ad thats is going to be fused into Big Brother’s campaign… the exposure would be massive then for the cons… Tolu: I think the product was only shown at the very end of the one-minute video if there was a chance I watched it for just 15 seconds. I would probably have missed out on the product. Tolu: Yes…It was all youthful and fun, but it would have been better if they held the product and would have been in our faces. Tolu: Product and branding is very important, which I feel is lacking in the video. Tolu: Yes… its fun to look at and to listen to but there was little or no call to action. It might be old-fashioned but would have been better if someone was using the products in video. Tolu:  How they will infuse it creatively is left to them. The message is not too clear. If I use Delta am I going to be jumping and dancing around…You wouldn't know they are advertising a soap if you don't watch it to the very end. Tolu:  So I think it can be better but that's my take on the advertisement of Delta soap. Christiana: Thank you Semira. Semira: Thank you for having me on the show. So I'll be honest. I absolutely love ad… Tolu mentioned that there wasn't a lot of like branding and then you know, the soap was only shown at the end. Semira: But still I think it is very catchy. I'm singing the song and I'm like… okay…maybe I should actually buy the soap because it's just so amazing and then okay… Semira: And so my only problem with the ad would be… I feel like Delta soap, they actually need to do a rebrand because I don't like the packaging of the soap at all. Semira:  When I see it…I feel like it's not a very high-end product and then for you to spend so much on an ad with so many celebrity endorsements. I think I feel like that would be the ideal time to do a brand relaunch and a lot of people would have been like…okay… maybe there's more to the soap…but aside from that I really liked… Semira: Like Tolu mentioned, you don’t really know what the messaging is about. Is that when you use the soap you start to dance… for me…. Throughout the whole ad what I could see that was consistent… Was that everyone that was in the ad had really clear skin and they were really glowing…and I was like…okay… this soap is doing something here. Semira: So yes, I'm telling you from the ad. I feel like I should actually buy the soap, right? So yes, I feel like yeah, what's a really good ad and song is absolutely catchy and I couldn't stop…every time I see the ad, I just can't stop watching and I keep smiling to myself like because this is a really good ad. Semira: Yes, you mentioned that you know, that maybe there should have been someone using the soap but it's necessarily because I feel like you don't always have to spell out your message and what you're trying to sell. It is more about capturing the target audience attention and then, you know at the end you can see this is why you're actually watching this full episode to get the product at the end…so for me, I feel like it was good all in all…any objections… I feel like they need a rebrand for their product because the product packaging isn't that great. Christiana:  Okay, I really like the ad…for me…I thought it was very bright, colourful youthful, fresh and vibrant. Christiana: That's what I thought about the ad…the song was very catchy, it sounded like a regular song that you will hear anywhere at any time and something you can probably dance to if you are alone. Christiana: I liked the messaging and as Tolu said messaging wasn’t very clear but I liked the way they portrayed the message, they infused it into the song. They’ll say ermm…They were like ermmm… Semira: *Sings* Delta-a- Delta-a Christiana: Yes Delta-a…. I liked the messaging the way the infused it, how you feel fly, you feel fresh, to stay fresh everyday… so it wasn’t clear using the video but from  singing the song because the song is very catchy…so  if I'm singing this song now, I remember… so the brand recall from the song alone was actually very good. Christiana:  Then I liked that the products are… actually unlike Tolu…. I really like the fact that the product was not in your face, so it doesn't seem like I'm watching an ad… it seems like maybe I'm watching a music video.., they put a music video… That's how they describe it. So it’s like I was watching a regular music video. Christiana: So I like the fact that the product actually came at the end and I agree with Semira that they may need a rebrand. Christiana: Because when we think about the ad and Delta’s brand image, they don't go hand in hand. They should actually do that. So what else… Christiana: I like that wasn't I wasn't forced to see the product like I had already said so it was very good… the endorsements were very good…the people who did picked… they had very clear skin… so for calling to action… It wasn't like oh!...go and buy Delta today but from the faces and people who you see…you are already convinced… Denola Grey was really sparkly in that. Christiana: So it was good… It was a very good ad… if I should rate it. I think I'll give it a seven and a half over 10…Tolu... Tolu: I’ll give it a 6.5 over 10 Christiana: Semira. Semira: All right, so I’ll give it an 8 because it is almost making want to buy the product…so… yes, it was a good ad. Christiana: Wow! Alright…if agree our review…please… or if you don't agree, if you have any comments, anything to say about it? Please leave a comment below the comment section. Christiana: Thank you so Semira, Thank you Tolu for coming in and thank you to our listeners for listening to our review. Thank you. Read the full article

[sekerenews]

US Review

Welcome to Sekere’s Podcast, On this episode, the Sekere Team and their guest will be sharing their opinions on Jordan Peele's US movie. https://soundcloud.com/user-243775710/us-review   Christiana:  Hello, Welcome to Sekere News podcast. My name is Christians and I'll be your host for today. Christiana:  My guest today is Imoh, the Head of Brand Communications at a media firm and a big movie enthusiast. Today we will be reviewing the Us movie by Jordan Pele, he is the writer and director of the critically acclaimed movie Get Out.  The US movie stars Lupita Nyong'o, Winston Duke and Isabel Elisabeth Moss. Christiana: It's about a family of four who was on vacation and by themselves being hunted by their doppelgangers. I don't want to give too much away. But if that's a very very brief summary of the movie. So Imoh, what do you think about the movie? Imoh: So far… I’ll say it was an okay movie… It had a lot of expectation and a lot of hype and praise towards it. Imoh: So the movie started off well and kept everyone edge of their seats… with the way the movie unravelled, it left a little more to be desired. It didn't really hit it hard as a horror movie as we all expected it. It would have gone better as a comedy plot with all that happened within it. Imoh: For me, the best part of the movie was the home invasion were Lupita Nyongo actually brought out her great performance acting both roles and putting up an impeccable performance. The plot twist didn’t really hit hard for me, the movie had a lot of loopholes and unanswered questions. Imoh: Though, they tried a lot to reference and touch on a lot of societal issues and other bunny holes throughout the movie. Imoh: So for me, I would say it was an average movie and nowhere as good as Get Out probably since I expected a lot from it and they didn’t deliver. Christiana: Okay Christiana: First of all, I would like to start with saying I am not a horror fan, I try to stay away from horror movies because I do not like scary movies at all. But because I wanted to try something new… I decided to do the US movie and also I never watch the Get out the movie so I had no prior expectations unlike Imoh going into the movie. Imoh: You should see Get Out It is really nice. Christiana: Okay, so I should definitely put that on my watch list. Christiana: Then for the…. Horror-wise I think it was not scary at all. It was the type of you expect from a horror movie. It wasn’t the type of scary you would expect from a horror movie. Christiana: Horror movies are usually very scary, creepy and give you these types of feelings. I would think the movie was more like a thriller, so if you avoid horror movies you can definitely watch this one because it wasn't that scary. You will not have bad nightmares. You will not have any creepy feelings afterwards. Christiana: What else did I think about the movie? The movie started out really slow for me, unlike Imoh who said it starts out fast. For me, it was kind of slow but It picked up to me when the doppelgangers showed up at the house during the home invasion scene. Christiana: As Imoh said it was very…. the whole scene during thevhome invasion was very thrilling. I would say that storyline was very compelling, engaging,  it was definitely very interesting and entertaining. It was very thrilling. I was very invested in the characters and their doppelgangers. Christiana: I was very curious to find out what happened at the beginning, what would happen in the future and what would happen at that point in time during the whole home invasion and when the doppelganger was attacking them. Christiana: The movie was full of a lot of metaphors and it was more…. Like I said, it wasn't exactly a horror movie, it was more of a social commentary from Jordan Peele and he was trying to talk about the US. Class system. So the movie is full of lot of metaphors that you might probably miss. Christiana: I think you need to watch the movie over and over again to get some of these things that he was trying to talk about and trying to address. Christiana: For me, character wise. I really like the daughter as herself. I think she did a fantastic job as herself and asked the double. Imoh: I prefer the double Christiana: You prefer the double? Imoh: I like her smile. Christiana: Yes she has a very creepy smile. Christiana: Another performance was Lupita Nnyong’os performance as the mother and as the double. She was…her performance was very haunting, very chilling and the little boy also I liked him as the dopple, it was very creepy…. It was a very very creepy performance, he did a very good job. Christiana: if you talk about the issues, I had I think it left… coming out of the movies, I think you have a lot of questions. You be thinking through it…more than it answered some of your questions. If you're coming out of you you're going to be asking so many questions. So if this t happened, why did this happen? You have lot of questions to ask yourself at the end of the movie and they didn’t address a lot of things. Like at the end of movie, you would still be wondering what happened to… I don't give too much away. But what happened to the other doubles…like what’s going to… Imoh: Yeah…how did they all come together? Christiana: How did they all come together, you are going to have a lot of questions that you are going to ask at the end of the movie. So that’s one of the thing I had…but to me it was an okay movie and the twist at the end was… as Imoh said it was a good twist, but the impact wasn't that significance but it was a very interesting twist… so overall i think it was a good movie…it was really good movie but not the best but it was okay if I should rate it…I think I would give it a 7 over 10….Imoh Imoh: For me… You are very nice…I think I will give it a 5… Christiana: Wow Imoh: Yeah a 5, Christiana: A 5 over 10 Imoh: Yes a 5 over 10 Christiana: Okay, so you've heard from me and Imoh… if you've watched the movie and you have similar thoughts or you have other things to say, you do not agree with our review. Please leave a comment below. Thank you very much for listening and Imoh. Thank you for coming Imoh:  Thanks for having me. Read the full article

[sekerenews]

Ad Review: Stay Fresh Ad By Delta Soap

Welcome to Sekere’s Podcast, On this episode, the Sekere Team and our guests will be sharing their opinions on Delta Soap's latest Ad, the Stay Fresh Ad. https://soundcloud.com/user-243775710/stay-fresh-podcast-edited   Christiana: Welcome to Sekere News Podcast. My name is Christiana and I'm your host for today. The guest with me here today are Semira a Content developer at a Communications firm, Tolu a customer service officer at a media firm. Christiana: Today we are going to be reviewing the Stay Fresh ad from Delta soap. The ad was launched during the Big Brother Niaja Double Wahala reunion show that happened very recently. Christiana: The as was actually called a music video and the ad had a very catchy song or should I say a jingle. It featured old and new Big Brother naija stars and other celebrities like Busola, Tobi, Cece and Denola Grey starred in the ad. Christiana: If you haven't watched the ad, please visit Sekere News, type in Stay Fresh ad by Delta to watch it. So let's hear from our guests to find out what you they think about the ad…Tolu Tolu:  Thanks for having me on your show Christiana. Christiana: You are welcome Tolu: Okay… of course the Ad had its pros and cons but I will start with the pros. Tolu: First…the song is quite catchy and easy to recall beautiful, dancy, vibey… the theme song is like a jingle. So it helps when listening over the radio. Tolu: I also suspect it's an ad thats is going to be fused into Big Brother’s campaign… the exposure would be massive then for the cons… Tolu: I think the product was only shown at the very end of the one-minute video if there was a chance I watched it for just 15 seconds. I would probably have missed out on the product. Tolu: Yes…It was all youthful and fun, but it would have been better if they held the product and would have been in our faces. Tolu: Product and branding is very important, which I feel is lacking in the video. Tolu: Yes… its fun to look at and to listen to but there was little or no call to action. It might be old-fashioned but would have been better if someone was using the products in video. Tolu:  How they will infuse it creatively is left to them. The message is not too clear. If I use Delta am I going to be jumping and dancing around…You wouldn't know they are advertising a soap if you don't watch it to the very end. Tolu:  So I think it can be better but that's my take on the advertisement of Delta soap. Christiana: Thank you Semira. Semira: Thank you for having me on the show. So I'll be honest. I absolutely love ad… Tolu mentioned that there wasn't a lot of like branding and then you know, the soap was only shown at the end. Semira: But still I think it is very catchy. I'm singing the song and I'm like… okay…maybe I should actually buy the soap because it's just so amazing and then okay… Semira: And so my only problem with the ad would be… I feel like Delta soap, they actually need to do a rebrand because I don't like the packaging of the soap at all. Semira:  When I see it…I feel like it's not a very high-end product and then for you to spend so much on an ad with so many celebrity endorsements. I think I feel like that would be the ideal time to do a brand relaunch and a lot of people would have been like…okay… maybe there's more to the soap…but aside from that I really liked… Semira: Like Tolu mentioned, you don’t really know what the messaging is about. Is that when you use the soap you start to dance… for me…. Throughout the whole ad what I could see that was consistent… Was that everyone that was in the ad had really clear skin and they were really glowing…and I was like…okay… this soap is doing something here. Semira: So yes, I'm telling you from the ad. I feel like I should actually buy the soap, right? So yes, I feel like yeah, what's a really good ad and song is absolutely catchy and I couldn't stop…every time I see the ad, I just can't stop watching and I keep smiling to myself like because this is a really good ad. Semira: Yes, you mentioned that you know, that maybe there should have been someone using the soap but it's necessarily because I feel like you don't always have to spell out your message and what you're trying to sell. It is more about capturing the target audience attention and then, you know at the end you can see this is why you're actually watching this full episode to get the product at the end…so for me, I feel like it was good all in all…any objections… I feel like they need a rebrand for their product because the product packaging isn't that great. Christiana:  Okay, I really like the ad…for me…I thought it was very bright, colourful youthful, fresh and vibrant. Christiana: That's what I thought about the ad…the song was very catchy, it sounded like a regular song that you will hear anywhere at any time and something you can probably dance to if you are alone. Christiana: I liked the messaging and as Tolu said messaging wasn’t very clear but I liked the way they portrayed the message, they infused it into the song. They’ll say ermm…They were like ermmm… Semira: *Sings* Delta-a- Delta-a Christiana: Yes Delta-a…. I liked the messaging the way the infused it, how you feel fly, you feel fresh, to stay fresh everyday… so it wasn’t clear using the video but from  singing the song because the song is very catchy…so  if I'm singing this song now, I remember… so the brand recall from the song alone was actually very good. Christiana:  Then I liked that the products are… actually unlike Tolu…. I really like the fact that the product was not in your face, so it doesn't seem like I'm watching an ad… it seems like maybe I'm watching a music video.., they put a music video… That's how they describe it. So it’s like I was watching a regular music video. Christiana: So I like the fact that the product actually came at the end and I agree with Semira that they may need a rebrand. Christiana: Because when we think about the ad and Delta’s brand image, they don't go hand in hand. They should actually do that. So what else… Christiana: I like that wasn't I wasn't forced to see the product like I had already said so it was very good… the endorsements were very good…the people who did picked… they had very clear skin… so for calling to action… It wasn't like oh!...go and buy Delta today but from the faces and people who you see…you are already convinced… Denola Grey was really sparkly in that. Christiana: So it was good… It was a very good ad… if I should rate it. I think I'll give it a seven and a half over 10…Tolu... Tolu: I’ll give it a 6.5 over 10 Christiana: Semira. Semira: All right, so I’ll give it an 8 because it is almost making want to buy the product…so… yes, it was a good ad. Christiana: Wow! Alright…if agree our review…please… or if you don't agree, if you have any comments, anything to say about it? Please leave a comment below the comment section. Christiana: Thank you so Semira, Thank you Tolu for coming in and thank you to our listeners for listening to our review. Thank you. Read the full article