10 MUST KNOW ON-PAGE SEO TECHNIQUES FOR 2018
SEO stands for Search Engine Optimization. In simple words, it is a technique for generating more traffic for a particular blog or website. It improves the site rankings and helps it to be found easily for specific keywords and relevant phrases. Both On-Page and Off-Page SEO techniques are rapidly changing these days. If you want to increase your visibility among the targeted audience, you too need to adapt as per the recent trends in the market. Search Engine Optimization will help to place the website or a blog on the top of the Search Engine Result Pages (SERPs) such as Google, Bing, Yahoo and others. Rarely would anyone like to miss making the website or blog SEO friendly. Top companies have resorted to taking help from professional SEO service providers.
Here is the list of 10 ON-Page SEO Techniques that one must know in 2018:
1) Focus on Title Tag initially:
A strong on-page SEO strategy starts with the selection of the perfect title tags that suits your content. The page titles are a standout amongst the most essential SEO factors on any site or bog. Every page and post ought to have its own particular exceptional title, which incorporates the principle keywords for that page. One should avoid using similar keywords in the title tag as it will hamper the positioning of the website. A page title which contains the focal thought of your substance will be of great advantage.
2) Structuring of URL:
Shorter URLs that contain only alphabets and words, usually tend to perform better in search engine results. Use of search engine friendly URLs is highly recommended for providing better viewing and crawling experience to clients. In this way, structuring of URLs is an important feature in SEO and will pay you A well-optimized URL structure will definitely perform better and will be supported by most of the web browsers. Consequently, user is prompted to click on it.
3) Role of Meta Description: The description that attracts the searcher to visit a particular site is referred to as meta description. It effectively describes the content of the website pages. With the assistance of a compelling meta description you can persuade the searcher to tap on your site. The greater part of the advertisers often omit meta description but it can enable you to bring potential activity to your blog or site. These are essentially bit of data displayed below the link of search result.
4) Use effective Meta Tags:
Unlike meta description, meta tags are the html keywords that don’t show up on the Search Engine Result Page. They appear just in the code of webpage. Your Meta labels ought to incorporate all the appropriate phrases linked with your content. One can take help of ‘All In One SEO Pack’. This is a WordPress plug-in that allows you to enter all of your meta tag keywords, meta description and page title at the bottom of each post before publishing. It has a unique feature that simply inserts all of the content into your page in HTML format, which further eases the task of on-page SEO.
5) Accurate keyword density:
Counting pertinent keywords all through your substance is imperative, as it helps search engine tools to work out the objective of your content. Nonetheless, make an effort not to unreasonably rehash and abuse the phrases only for web search tool robots. This can prompt your site being restricted from web crawlers. To maintain a strategic distance from this, endeavor to keep your keyword density to about 2-5% throughout without overuse of watery words.
6) Reduce page loading speed:
Page loading speed is another most important factor as far as techniques for on-page search engine optimization is concerned. Reduce your loading speed to rank your website higher on SERPs. Always compress your words and images to enhance performance of website. Avoid uploading gif images in the articles.
7) Try to add focus keywords in heading tags:
Your article may contain multiple headings and sub-headings. The thing that should be taken care of is adding your focus keywords into H1, H2 or H3 Headings. These are most important body tags from on-page SEO perspective. H1 Heading is the main heading where one has to focus the most. Search engine reads the first paragraph initially. If your focus keyword is missing from the very first heading then it will never demonstrate your article on the first page of the results.
8) Optimization of images:
Use of images and graphics within the content makes blogs and websites more attractive and visually appealing. Make sure that uploaded images have titles that Include relevant keywords for SEO. This will help people to visit your site when they search on Google Images. You can utilize platforms like Blogger and WordPress to optimize your images according to the Search Engines. As a advise avoid using gif images for on-page search engine optimization.
9) Monitor word count for each post:
If you desire your articles to perform well on the web indexes, your posts shouldn’t be too short. Less content means less information, which is strongly discouraged by the users. In any event, a general blog entry ought to be of 700 words. The content should be informative so that it attracts more potential viewers. So, you need to strongly monitor word count for each of your posts. As obvious, don’t forget to use your pertinent and focus keywords in the correct spots.
10) Internal Linking:
Inner Links help in diverting authentic traffic to your other articles and blogs. Internal linking refers to incorporating links in your webpages or blog posts that link the searchers to your other posts or pages. Content links and permanent navigation links are the most used strategies to improve the internal linking structure of the website. Many bloggers utilize content links to redirect readers to other relevant blogs or pages on the site. Internal linking improves the SERP rankings of the website.
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