Allow my anger to be evident. This marketing campaign is despicable. Just outright disgusting and degrading on so many levels. Is this our culture?! Is this our society?!
The first link is what I assume is the Canadian promo- the below link is the American promo. Neither gives any defense to the company for their blatantly chauvinistic marketing scheme and their degrading view of women.
http://www.youtube.com/watch?v=hvWAnkgMRV0
The company's regard for women is deplorable. We have not freed women of the male reign, as was once thought with suffrage and equal rights. We as a society have only managed to shackle women to the bonds of sexual perversion and have made them yet again objects to use in means of saving water.
I encourage you to write to Unilever, the company behind the Axe brand, and tell them of their wrongs against society. You can use the below form to send them something. Please advocate true respect for women by disregarding the Axe marketing scheme.
http://www.unilever.com/resource/Contactform/