#small sales

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Seller's wish - One big sell vs many small sales?

I never thought there were so many sellers out there who do not have repeated customers. I mean, they sell something really expensive (due to rarity), and most likely that customer won't come back again.

This is quite contrary to modern business practices; we want repeated customers, coming back again and again to buy stuff. But in the world of antiques that idea does not seem to apply.

There are ups and downs on this type of business. One time purchase means that the profit is high, BUT it takes very long to sell. (When I say profits, I mean the type of earning that can cover one or two years living expenses etc).

I see a lot of antique sellers out there who just want to get rid of their things and earn a quick low profit (around 10%-15%). They don't want to hold their things too long. Also, they don't have the time to do research on them, or at least, it would take longer to find out what their items really worth.

I haven't decide which model is best. Long term wise, it seems "many small sales" makes sense (e.g. building client relationships, trust, and reputation) - BUT - I also think that method will eventually grind the soul out of a person life...