Tips For Diagnosis And Improve Your Ecommerce Store For More Sales.
In an online store’s initial days, it’s not uncommon to draw hundreds, even a large number of visitors, but for some reason no sales. Assuming E-commerce websites designing Bangalore driving the right traffic, figuring out exactly what is stopping these potential customers from making a purchase can feel like solving a mystery with few clues. There are a number of factors that play a part in a customer’s decision to make a purchase, from details as small as the color of your "Buy Now" button to choices as big as the way ecommerce website development company in Bangalore weave their brand story.
Like any diagnosis, ecommerce website development and design in Bangalore need to objectively evaluate every potential cause in order to root out the actual problems before you can fix them. So take a step back from the online store ecommerce web development company Bangalore have poured hours into building, look at it with fresh eyes, and ask yourself the following questions:
1. Navigate your store like a new customer
Your website won’t be the first experience ecommerce web developer company in Bangalore potential customers have with online shopping. Much in the way you expect the fitting rooms in a brick-and-mortar clothing store to be located at the back of the shop, there are certain conventions that users have come to expect from a website. While some may seem obvious, a misstep can easily result in lost sales. In most cases, users find their way from best website development company in Bangalore homepage to your product page to your checkout by using your navigation menus. These are typically found at the top and bottom during ecommerce website development in Bangalore.
2. Does your visual brand look professional?
Your brand is on display on ecommerce web developer company Bangalore website homepage everything from the font you choose to your color palette is used by shoppers to understand who you are as a company and whether they should become your customer. Luckily, piecing together these visual elements of a brand doesn’t need to be complicated. Even if you already have a logo, best e-commerce sites developer Bangalore can use Hatchful, Shopify’s free logo maker, to generate a visual guideline you can apply to the rest of your website. Take the professionally chosen complementary colors of your Hatchful logo and, when in doubt, use them in ecommerce development company Bangalore store template to create a seamless branded look that will instill trust in prospective customers.
3. Does your homepage have a compelling call to action?
Just like a navigation menu, having the right calls to action on e-commerce website developer in Bangalore homepage can help orient customers and direct them from the front of your store to the checkout page. A call to action is a strong line of copy supported by a clickable button. They work together to draw attention and encourage action from a website visitor. Ecommerce stores typically feature their main call to action through their homepage banner. The main banner typically catches a customer’s eye first and is used to promote ecommerce development services Bangalore best-selling product or most compelling collection.
4. Does your website look just as good on your mobile phone?
The problem with troubleshooting website developer India own website is that you’re likely not seeing it on the same screen as your potential customers. The majority of ecommerce website traffic now comes from mobile devices, where your website can look very different than it does on a desktop. Load your homepage on your own mobile phone, as well as any other devices Bangalore ecommerce development company have access to, in order to make sure it looks good and functions properly on each one.
5. Are shoppers abandoning their cart?
One area where conversion rates most frequently struggle is abandoned carts. Ecommerce website developer in India can see if you have any abandoned carts under Abandoned Checkouts in Shopify. Luckily, there are several ways to recover abandoned carts and bring users back to small web design company in Bangalore website to complete their purchase.
Here are some of the top ways to reduce abandoned carts:
Customize like professional website developer in Bangalore abandoned cart email, either within Shopify or through an email marketing platform like Klaviyo
Consider adding a discount code to your abandoned cart emails to help recover lost sales and improve your conversion rate
Send multiple abandoned cart emails, set up in an automated sequence, giving you more chances to persuade customers to complete their purchase
Consider removing the Review ecommerce web developers Cart page and have a slideout cart with a button that takes customers immediately to checkout after adding products to their cart
Add a Buy Now button to your product page using dynamic checkout, which lets customers skip ahead to checkout if they are ready to purchase
Looking at your website data can quickly reveal the holes that potential sales are leaking through, while paying attention to best practices used by most ecommerce brands can help elevate ecommerce web design company Bangalore overall store experience. If you're confident in your business idea, these small changes are often what you need to start earning your first sales. Keep in mind that ecommerce website company in India store will always be a work in progress. By doing a regular audit of your performance, you can make it better over time.
