5 Times Social Media Campaigns that helped in Marketing Movies
Do you remember the time when people were unaware of how movies were being made, there was not much buzz around it and people just popped into the nearest cinema halls to watch a film in the theatres? We are way past those days now.
Movies, if we may say, are now similar to any other product that needs to be presented to the audience to entice them. Without a doubt, social media has come to play a huge role here. It is in fact, become one of the strongest tools that enable filmmakers to reach audiences before the film is released and start conversations around it - in other words, ‘hyping’ up the film in advance.
Here are 5 social media campaigns for movies that won hearts -
PadmanChallenge
Padman, a film about women’s menstrual hygiene in rural areas, aimed to diminish the taboo around this issue and it did just that. The film’s social media campaign called the #PadmanChallenge featured top celebrities from the B-town posting images with sanitary napkins on their social media accounts. The leading trend inspired many users to follow creating the much-applauded hype.
LipstickRebellion
This hashtag was started for the promotion of Lipstick Under My Burkha, a Balaji Motion film. The film fraternity and netizens took to this challenge by portraying lipstick on their middle finger in order to recreate the movie poster. Conversations around gender bias were highlighted by the campaign and played a significant role in keeping the film in the public eye as it already faced delays in getting the green light from the censor board.
BeatPeBooty
Flying Jatt is one such creation of Bollywood that could not make much impact through its film but created ample buzz through its social media campaign. Director & Choreographer, Remo D’souza posted a short clip of the hook step of the song Beat Pe Booty. The trend was followed by famous stars like Varun Dhawan and Sonakshi Sinha apart from the whole social media community which shaked a leg to the song.
Social media campaigning for films is not just a thing for Bollywood. Famous Hollywood films have also turned to this marketing tactic to create the much-needed stir.
Harry Potter & The Deathly Hallows Part 2
For a film that was released back in 2011, it was one of the first movies to make a social media account on Facebook, Twitter and YouTube to keep its followers and fans updated about the film's release. From the Premiere, Behind the Scenes and various clippings, viewers even got to engage in live events. The movie saw a huge 29 million following base with this successfully executed campaign.
The Dark Knight
The second edition of The Dark Knight, saw Heath Ledger’s Joker making headlines with his exemplary portrayal of the villain. The ‘Why So Serious’ campaign also shot up the movie’s popularity as the famous dialogue was effectively used in marketing collectables, puzzles, and several other merchandise. It was a 360 degree integrated campaign so a number of live events and amazing user-generated content were also witnessed.
Have you switched to social media yet?
From the above films, it is pretty clear how a good social media campaign can make all the difference in the marketing of your brand, product or service. If you want to reach out to more people and in the right way, connect with Sanket Communications, Eastern India's best Social Media Marketing Agency. Take the first step to put your brand on the path of success and we will do the rest.
