Oracle Expands Platform for Utility Customer Innovation
E SOURCE FORUM — Utilities today have an incredible opportunity to engage and serve their customers as leaders in a clean energy future. New energy resources like electric vehicles, solar, and smart home devices are making it more essential than ever for utilities to connect with an increasingly savvy customer base. Oracle Utilities Opower is empowering utilities to do exactly that with new capabilities and new integrations for innovating at utility scale.
With new combined solutions with EnergyHub, Powerley, and Agentis, as well as new Opower capabilities for EV and solar customer engagement, behavioral load shaping, and digital marketing automation, utilities can use Opower to rapidly expand the breadth and depth of their customer engagement initiatives and gain new levels of visibility into their grid operations.
“With an evolving customer base, utilities need an enterprise-grade platform that both continues to pump out innovative functionality and enables them to easily plug in new offerings to extend the value they can deliver to every customer,” said Scott Neuman, Opower group vice president at Oracle Utilities. “As a single platform, Opower is helping utilities bring customer engagement into their core business operations and deliver new customer-facing services that can enhance the relationship they have with their customers.”
Customer engagement has become fundamental to utility operations. Utilities need to be able to coordinate all their customer touchpoints and get a 360-degree view of every customer. To enable that, Oracle continues to enhance how Opower integrates with other utility systems and incorporates third-party applications, further enhancing the customer engagement system of record for customer operations and experience.
