8 𝚠𝚊𝚢𝚜 𝚝𝚘 𝚐𝚎𝚝 𝚏𝚞𝚗𝚍𝚒𝚗𝚐 𝚏𝚘𝚛 𝚢𝚘𝚞𝚛 𝚋𝚞𝚜𝚒𝚗𝚎𝚜𝚜 𝙱𝚢 𝚍𝚛𝚒𝚟𝚒𝚗𝚐 𝚎𝚗𝚐𝚊𝚐𝚎𝚖𝚎𝚗𝚝 𝚜𝚘𝚌𝚒𝚊𝚕 𝚝𝚛𝚊𝚌𝚝𝚒𝚘𝚗 , 𝚙𝚛𝚎𝚜𝚜 𝚛𝚎𝚕𝚎𝚊𝚜𝚎 𝚊𝚗𝚍 𝚜𝚎𝚘 . Create an interconnected web of content across many social media platforms that are all saying the same thing about the brand. Raise the business’s social media profile (the higher, the better) and keep on doing it day in, day out. Create killer content with killer headlines on a daily basis that people want to share. Build an engaged and interested community who share and recommend your content and output. Don’t just take out advertising in the local paper or generate PR coverage (although that will help, obviously), but USE it on social media to drive more engagement. Use social media marketing correctly so you engage, everything is on point, and it connects all the dots so Google thinks “Aha! This is what those kinds of people in that area are looking for when they ask for blah.” Ping. Have a strategy that optimises the right time and content to the right audience on each and every social media network, then make them work together to create traction for the brand. Be consistent and maintain momentum. Simply put, you can’t get your brand’s social media profiles ‘to a point’ and then neglect them. It’s always a 100 times harder, takes much longer and costs much more to rebuild an engaged audience and generate SEO and sales leads than it does to maintain the momentum you have already created. In short, it’s not enough to just place some advertising, write fabulous content, create good PR, send regular emails, be on Facebook or ‘do a bit of tweeting’. In order to survive (note: not thrive, just survive) every business in the UK needs an established social media presence, with an engaged social media community and well executed social media marketing campaign to get it on the front page of Google. In order to THRIVE the business will then need their social media marketing and website to be closely integrated into the rest of its marketing, sales and PR efforts in order to drive search successfully @mattia_distasi _𝚍𝚒𝚜𝚝𝚊𝚜𝚒 futureoffundraising #winwin #socialimpact #socialtips https://www.instagram.com/p/CJb8FbPBbdv/?igshid=1ns5aamtwakcy
